Sergey Brin – How To Make Money Online https://www.incomediary.com Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Mon, 05 Mar 2018 16:18:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.5 Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Sergey Brin – How To Make Money Online Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Sergey Brin – How To Make Money Online https://www.incomediary.com/wp-content/plugins/powerpress/rss_default.jpg https://www.incomediary.com Where 14 Of The Top Internet Businesses Got Started https://www.incomediary.com/where-14-of-the-top-internet-businesses-were-started https://www.incomediary.com/where-14-of-the-top-internet-businesses-were-started#comments Tue, 12 Aug 2014 11:07:51 +0000 https://www.incomediary.com/?p=1005 Today I decided to show everyone where 14 of top internet businesses were started. It shows you that you don’t have to start with an office etc.  A good number started from dorm rooms and their bedrooms with just a laptop – so stop dreaming and start achieving! When I started my first internet business ...

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Today I decided to show everyone where 14 of top internet businesses were started. It shows you that you don’t have to start with an office etc.  A good number started from dorm rooms and their bedrooms with just a laptop – so stop dreaming and start achieving!

When I started my first internet business I was still at school and was only 15 years old. I would work from any where possible to make my dream of becoming a millionaire young a reality. I would work from school, my bed room, internet cafes and even at friends houses.

Where 14 Famous Companies Got Started

Where Facebook Was Started

Today 1)    Website: Facebook
Founder: Mark Zuckerberg
Place started the business: In his Harvard Dorm Room
The birth of Facebook is related to Zuckerberg’s appetite for hacking.
He got into limelight when he refused $1 billion offer from Yahoo. Later on he sold a 1.6% stake in Facebook to Microsoft for $240 million, raising the valuation to $15 billion.

facebook

Where Facebook.com Was Started

Where Google Was Started

2)    Website: Google
Founder: Larry Page and Sergey Brin
Place started the business: In a garage
Larry and Sergey started on a name BackRub. But Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google — a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.

The Garage Google Was Started In

Where Runescape Was Started

3)    Website: Runescape
Founder: Andrew Gower
Place started the business: From a bedroom in his parents’ house in Nottingham.
He has involved in coding for games since his childhood. He had a penchant for dungeon gaming. He initially started RunEscape as a hobby, and later monetized his website and turned out to be a successful business venture.

runescape

The Bedroom Where Runescape.com Was Started

Where PopCap Games Was Started

4)    Website: PopCap Games
Founders: John Vechey, along with Brien Fiete and Jason Kapalka
Place started the business: In his office
John Vechey, along with Brien Fiete and Jason Kapalka founded Popcap games in the year 2000. They earlier worked with internet gaming sites like flipside and pogo. Their first gaming product was Bejeweled, which became a big hit, and received numerous awards.

Where PopCapGames.com Was Started

Where Threadless Was Started

5)    Website: Threadless
Founder: Jack Nickell along with Jacob Dehart
Place started the business: From a studio apartment
Jack Nickell along with Jacob Dehart ( both college dropouts ), started threadless when they were still working on their regular job. Both the partners put a modest $500 as their initial investment. Now the company has annual revenue to the extent of $50 million.

Where Threadless.com Was Started

Where BizChair Was Started

6)    Website: Biz Chair
Founder: Sean Belnick
Place started the business: From his bedroom
He started with $500, with an initial inventory of 50 products. Now the company has 75 employees and sells more than 25000 products online. He sells office furniture, home furniture, school furniture and medical equipment in online shop. Microsoft, Google and American Idol are among some of his notable clients.

Where BizChair.com Was Started

Where Digg Was Started

7)    Website: Digg
Founder: Kevin Rose
Place started the business: In his apartment.
Originally was going to be called “Diggnation”, but Kevin Rose wanted a simpler name. He chose the name “Digg”, because users are able to “dig” stories, out of those submitted, up to the front page. The site was called “Digg” instead of “Dig” because the domain name “dig.com” had been previously registered by the Walt Disney Internet Group.

Where Digg.com Was Started

Where PlentyOfFish Was Started

8)    Website: PlentyOfFish
Founder: Markus Frind
Place started the business: In his office
Back in 2001 after his birthday someone in the office introduced him to online dating sites.  He went back to his desk and checked out udate.com and kiss.com and lavalife/web personals. He was bored and He wanted to chat with people.  He was really annoyed when he found out you had to pay for everything, he ended up telling the girl who introduced him to the sites that he could do better and make them for free, so he went and registered Plentyoffish.com.

Where PlentyOfFish.com Was Started

Where Voltage Was Started

9)    Website: Voltage
Founder: Rishi Kacker and Matt Pauker
Place started the business: In a basement office in the engineering building
Rishi  Kacker and Matt Pauker worked on the technology as a summer research project while attending Stanford. They entered a business-plan competition they won the contest. With the help of some seasoned executives, the two have created a thriving security-software business with more than 130 big-business customers and 75 employees. “It’s still amazing to me,” says Pauker.

Where Voltage.com Was Started

Where YouTube Was Started

10)    Website: YouTube
Founder: Chad Hurley
Place started the business: In his office
After that fateful dinner party, where Hurley and Chen wanted to create a simpler way to share their videos of the night, they immediately went to work at the office creating the answer. “In February, we started developing the product,” says Hurley. “In May, we had our first public preview. And in December, we officially launched YouTube. By that time we were serving over three million videos a day.”

youtube

Where YouTube.com Was Started

Where FastHost Was Started

11)    Website: FastHost
Founder: Andrew Michael
Place started the business: From his bedroom
He became a multi-millionaire after selling an internet business he started as a teenager. He started up Fasthosts as an internet project for a sixth form project at the age of 17. With the sale of Fasthosts, Mr Michael’s wealth has rocketed to £47m.

Where FastHost.com Was Started

Where WhatEverLife Was Started

12)    Website: WhatEverLife
Founder: Ashley Qualls
Place started the business: started at her kitchen office.
Started her business in 2004 with an $8 domain name and an old computer,  at the age of just fourteen. She didn’t know she was starting a business at the time – she thought she was just creating an easy way to share her cool MySpace background designs with her friends.

Where WhatEverLife.com Was Started

Where eBay Was Started

13)    Website: eBay
Founder: Pierre Omidyar
Place started the business: In the home of Pierre Omidyar
There aren’t many sites on the Internet that can claim the success that eBay has enjoyed. The first name eBay used was Echo Bay Technology. When the company tried to register the domain name echobay.com, they found that it was already in use. They shortened the name to eBay.com and the Website was born.

Where eBay.com Was Started

Where LinkedIn Was Started

14)    Website: LinkedIn
Founder: Reid Hoffman
Place started the business: In the living room
LinkedIn was officially founded in 2003. The site was launched on May 5th (affectionately referred to by employees as “Cinco de LinkedIn”) when the five founders invited about 350 of their most important contacts to join. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. LinkedIn’s first “real” office was on Shoreline Road in Mountain View.

linkedin

Where Linkedin.com Was Started

I hope the list has inspired you and has made it clear you can start anywhere!

Where did you start you first business?

Read more: ‘Top 20 Most Awesome Company Offices’

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The 4 Biggest Mistakes of the World’s 4 Biggest Entrepreneurs https://www.incomediary.com/the-4-biggest-mistakes-of-the-worlds-4-biggest-entrepreneurs https://www.incomediary.com/the-4-biggest-mistakes-of-the-worlds-4-biggest-entrepreneurs#comments Wed, 18 Apr 2012 12:00:20 +0000 https://www.incomediary.com/?p=12402 I bet you’ve made some pretty big mistakes. But have you ever made a billion-dollar mistake? If not, then rest easy: the world’s smartest and most successful entrepreneurs have made mistakes far greater than yours. One even made a decision that cost him $45 billion bucks. Learn from their mistakes today so that you don’t ...

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I bet you’ve made some pretty big mistakes. But have you ever made a billion-dollar mistake?

If not, then rest easy: the world’s smartest and most successful entrepreneurs have made mistakes far greater than yours. One even made a decision that cost him $45 billion bucks.

Learn from their mistakes today so that you don’t repeat them tomorrow.

#1 Steve Jobs Giving Up Control of Apple

Today, we all know that Steve Jobs was one of the greatest CEO’s of all time. Between 1997 and 2011, Steve led Apple to soaring profits with unparalleled charisma, leadership, and eye for innovation. But in the beginning, even Steve didn’t know that he was destined to be CEO of the company that he founded.

That doubt led Jobs to give up executive control of Apple Inc. in 1977 – a decision that would result in Jobs being fired by the company he founded.

Slipping out of his Grasp

Apple was a partnership owned entirely by Steve Jobs and Steve Wozniak until Jobs lured Mike Markkula out of retirement in 1977. Markkula was a seasoned entrepreneur and angel investor who provided Apple with much needed capital and business expertise.

It was the beginning of Jobs losing control of his own company. By the time Markkula stepped down as CEO in 1983, Jobs wanted control back. He was ready to be CEO. The only problem was that it was no longer Steve’s decision – and the board at Apple Inc. wasn’t too keen on hiring a 28-year-old to run the fast-growing company.

Powerless, Jobs agreed to recruit John Sculley, who was currently the head of Pepsi-Cola. Sculley took the job, but a power struggle between the two strong-willed men ensued.

When the conflict reached a breaking point, Markkula sided with Sculley. Steve Jobs was fired from Apple Inc. in 1985. Sculley had this to say:

Looking back, it was a big mistake that I was ever hired as CEO. I was not the first choice that Steve wanted to be the CEO. He was the first choice…

The reason why I said it was a mistake to have hired me as CEO was Steve always wanted to be CEO. It would have been much more honest if the board had said, “Let’s figure out a way for him to be CEO. You could focus on the stuff that you bring and he focuses on the stuff he brings.”

John Sculley, Former CEO of Apple Inc.

Without Steve’s unique vision, Apple soon began to falter. A string of failures in the early 90’s opened the door wide for the competition, specifically Bill Gates and Microsoft.

Lesson Learned:

Steve Jobs wasn’t the most experienced choice for CEO of Apple, but he loved and understood his company better than anyone on the planet.

If you want your startup company to grow, you have to give up some control. But be careful about how much control you give and who you give it to. You don’t want to be in Jobs position, betrayed by the very person who you put in power.

Note: If you want more on what Jobs has done right, check out this article I wrote called 21 Life Lessons from Steve Jobs.

Honorable Mention: Selling stock in Apple

When Apple went public in 1980, Steve Jobs was awarded 7.5 million in Apple shares. When he was fired from Apple, Jobs sold all but one share. (He would have sold all of his shares, but he didn’t want to stop receiving the company’s annual report.)

As of April 2012, with Apple stock trading for over $600, those 7.5 million shares would be worth over $45 billion dollars. That alone is almost as much as the April 2012 worth of the world’s richest man, Carlos Slim ($49 billion).

 

#2 Bill Gates Ignoring Search Engines

Gates has proved himself a visionary by founding a computer software company in 1975 (Microsoft), pioneering a graphical user interface in 1985 (Windows 1.0), and by introducing millions of Americans to the Internet in 1995 (Windows 95 came bundled with Internet Explorer).

But by 2005, it was clear that Bill had failed to predict a billion-dollar opportunity: the search engine.

Walking Past a Gold Mine

“Google kicked our butts.”

Bill Gates, former CEO of Microsoft

Microsoft introduced MSN Search in 1998, the same year that Larry Page and Sergey Brin founded Google. Google was fast, innovative, and good at delivering relevant results. MSN Search was none-of-the-above.

Microsoft hadn’t even bothered to develop a search engine of their own. They used results from Inktomi, an existing search engine. Search simply wasn’t a priority. Microsoft was more focused on defeating Netscape Navigator in a battle of the browsers.

Still Searching for Results

By 2002, it was painfully obvious to Gates that search had been a big missed opportunity. Google had earned $348 million in revenue that year. A year later, in 2003, Google almost tripled its revenue to $962 million. Finally, Microsoft started developing a search engine.

The company launched Windows Live Search in 2006 but it failed to compete with Google. In 2009, Microsoft rebranded once again and introduced Bing. Billed as the first “decision engine”, Bing has taken a small bite out of the search market, but it hasn’t been cheap. In the fiscal year ending June 2011, Bing cost Microsoft $2.5 billion more than it earned.

The Lesson:

In 1998, no company had more leverage online than Microsoft. Imagine if Gates had prioritized the development of a great search engine back then: Google would probably be the world’s second biggest search engine.

But since Gates owed all of his success to software, it isn’t surprising that he overestimated the importance of Internet Explorer. Bill said it best himself:

Success is a lousy teacher. It seduces smart people into thinking they can’t lose.

As long as the world is spinning, your industry will keep changing. Just because a strategy worked for your business in the past, don’t count on it being the best method today.

Note: If you want more on what Gates has done right, check out this article I wrote on 10 lessons from Bill Gates.

Honorable Mention: Playing Monopoly

Remember when I told you Bill Gates was determined to defeat Netscape Navigator? He may have been a little bit too determined: in 1998, Microsoft was slapped with a lawsuit alleging that it was in violation of anti-trust laws.

In the case of United States v. Microsoft, the plaintiffs alleged that Microsoft had unfairly restricted the market for competing web browsers by manipulating APIs and bundling Internet Explorer with Windows 95.

The judge initially ruled against Microsoft and ordered that the company be split into two divisions, but after years of litigation Microsoft won an appeal and reached a settlement that allowed the company to continue its operations.

 

#3 Larry Page Missing Out on Social Networking

Google has done so much right since Larry Page and Sergey Brin founded the search engine in 1998. They’ve monetized carefully, kept things simple, and expanded their services (e.g. Google Maps, YouTube, Gmail).

But just as Bill Gates failed to capitalize on an opportunity to dominate search, Page missed an equally massive opportunity to dominate a coming web revolution: social networking. The worst part is that Page saw the potential of social networks, but he simply didn’t act on it.

Friendster: The Google Network that Wasn’t

Google had offered $30,000,000 to buy the social networking site Friendster in 2003. But Friendster didn’t sell. Larry Page should have used his position as “president of products” to start developing a Google social network right then and there.

But he didn’t. Google didn’t roll out Google Buzz until February 2010. Buzz was discontinued in 2011 to make room for Google Plus, which has also struggled to make a dent in the market.

Looking back on the missed opportunity, Page has expressed regret:

“I clearly knew that I had to do something and I failed to do it.”

Can you imagine if Google had used its team of developers, mountain of resources, and hundreds of millions of users to launch a social network back in 2004? Facebook wouldn’t have stood a chance. Instead, Google’s on the outside looking in.

Lesson Learned:

Page says that he “knew he had to do something” with social networking. But after Friendster declined to be bought out by Google, Page temporarily gave up on Google having a social network.

Don’t make the same mistake. Next time you absolutely know your business is missing out on a big opportunity, stop at nothing to capitalize on it.

Note: If you want more on what Page has done right, check out this article I wrote on the eight simple rules that Google followed on its way to being the world’s biggest website.

Honorable Mention: Google Wave

Page oversaw the development and release of this real-time collaborative editing application. Wave stumbled out of the gate because it was released before it’s time (the software was buggy).

 

#4 Mark Zuckerberg Deciding to be the Face of Facebook

Nobody can call Mark Zuckerberg stupid. It took great vision for Mark to imagine Facebook in 2004; it took analytical genius to program it into reality.

But nobody can call Mark charismatic either. Mark is a strong-minded individual. He tends to be very blunt and a little bit arrogant. That’s why it’s surprising Zuckerberg chose to be the public face of his company.

Missteps, Miscues, and Misunderstandings

“I just killed a pig and a goat.”

Mark Zuckerberg, CEO of Facebook

The above sentence stirred up a small controversy when Zuckerberg posted it on his personal Facebook page in May 2011. Animal lovers found it offensive – even though Zuckerberg was only killing animals because he wanted to reinforce that “a living being has to die for you to eat meat.”

These types of misunderstandings have marred Zuckerberg’s PR career.

In interviews and presentations, Mark has been underwhelming and uninspiring. The worst example may be this interview at the D8 conference in 2010. When facing scrutiny over Facebook’s privacy policy, Zuckerberg stumbled over his words and began sweating so profusely that Forbes wrote a story about it called ‘Great Perspirations’.

Of course, Zuckerberg’s most memorable (and perhaps most damaging) portrayal in the media was in the 2010 film The Social Network. The fictionalized account of Facebook’s rise to online dominance characterized Zuckerberg as ruthless, callous, and cocky – not exactly qualities you want associated with the face of your company.

Lesson Learned:

“Basically, any mistake that you think you can make I’ve probably made or will make in the next few years.”
Mark Zuckerberg, CEO of Facebook

Zuckerberg is getting better at PR. Lately, he’s been almost charismatic.

And obviously, Facebook is doing just fine with him as the face of the company. People will continue loving Facebook as long as it’s the best way for them to connect with their friends online.

But had Zuckerberg stayed in the shadows and allowed a silver-tongued “Steve Jobs type” in the spotlight, Facebook would have a clearer message and a better brand. The world’s biggest social networks would be more trusted, more loved, and – simply – cooler.

So, as your company grows, remember that you may not always be the best person for the job. Play to your strengths and, in the words of Warren Buffett, stick to your “circle of confidence.”

Note: If you want more on what Zuckerberg has done right, check out this article I wrote on nine ways Zuckerberg has been essential to Facebook’s success.

Honorable Mention: Facebook Beacon

Under Mark’s direction, Facebook has gotten into a lot of hot water for privacy issues. Their strategy seems to be invading their users’ privacy first, asking questions later, and apologizing if necessary.

Facebook Beacon is the most egregious example. Launched in November 2007, Beacon was an aggressive advertisement system that sent information from certain websites back to Facebook.

When users started seeing their online activity automatically posted on their Facebook page, they were surprised and displeased. After a storm of controversy and a class action lawsuit, Facebook shut down the service in September of 2009.

 

What’s the Common Thread?

Steve Job’s mistake left room for Bill Gates to dominate the personal computer industry. Gates’ mistake left room for Larry Page to dominate the search engine industry. Page’s mistake left room for Zuckerberg to dominate the social networking industry.

Before long, we’ll be talking about the entrepreneur who capitalized on Zuckerberg’s mistakes.

That entrepreneur could be you. Start keeping a close watch on the leaders in your industry with an eye for the opportunities they’re letting slip through the cracks.

If you don’t, then you’re making a big mistake.

 

Post image courtesy of Opensourceway (http://www.flickr.com/photos/opensourceway/)

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Google Follows These 8 Simple Rules (and So Should You) https://www.incomediary.com/google-follows-these-8-simple-rules-and-so-should-you https://www.incomediary.com/google-follows-these-8-simple-rules-and-so-should-you#comments Fri, 10 Feb 2012 14:00:39 +0000 https://www.incomediary.com/?p=11428 It’s Google’s world. They’re just nice enough to let us live in it. When Larry Page and Sergey Brin launched Google out of a dorm room in 1998, they had no idea that it would one day employ 32,000 people, process one billion searches a day, and earn over US$30 billion a year. What they ...

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It’s Google’s world.

They’re just nice enough to let us live in it.

When Larry Page and Sergey Brin launched Google out of a dorm room in 1998, they had no idea that it would one day employ 32,000 people, process one billion searches a day, and earn over US$30 billion a year.

What they had, instead, were some very non-traditional thoughts on how to run a business.

Rule #1: Stay Simple


Google's home page has changed little in the last decade.

Google’s home page is a perfect example of the company’s commitment to simplicity.

For Google, simple means faster, easier to use, and higher quality.

That’s why software developers who work at Google are taught that the best products “include only the features that people need to accomplish their goals.” When they’re creating a new product, they don’t try to stuff it full of as many features as possible.

“Simplicity is powerful.”

Google Company Philosophy

What a Tangled Web We Weave…

For some reason, it’s human nature to make things more complex than they need to be. As a writer, I’m always resisting the temptation to use long words and complex sentences.

But simple writing is usually more effective – and the same goes for business models. 

Rule #2: Collaborate

Larry Page and Sergey Brin get along now

The first day Larry Page met Sergey Brin, they got into a long argument. According to Page, they “both really disliked each other.”

But their studies at Stanford soon led them to respect one another as intellectual peers. It was this mutual respect that brought them together in 1995 to collaborate on Page’s doctoral thesis: an algorithm that could rank websites based on their shared hyperlinks.

Even though it was Page’s idea (hence the name PageRank), he couldn’t have created the algorithm without the mathematical wizardry of Sergey Brin. Without a math prodigy like Brin on board, Google might have been just another thesis.

It was the joining of two very strong brains and personalities that made the algorithm what it was: a search engine so effective that it put Lycos and Excite to shame.

Google’s PageRank system rocket-propelled Page and Brin to the top of the upper echelons of Silicon Valley. Suddenly, their little search algorithm was duking it out with industry titans like Yahoo! and Microsoft… and winning.

These search engines were no match for Google.

Part of the reason for Google’s success was the collaboration they encouraged among their employees. Since the beginning, they’ve implemented something called open source software development, “where innovation takes place through the collective effort of many programmers.”

But as the company grew even larger, Page and Brin realized that they had to bring another brain into the trust: this time, someone who could lead Google as a corporation and offer the boys “adult supervision.” In 2001, they hired Eric Schmidt as CEO and began running Google as a triumvirate. Schmidt started running Google like a business – and acquired YouTube in the process.

Even though Schmidt has since stepped down as CEO, he still serves as Google’s executive chairman, and Google continues to emphasize a spirit of collaboration in all they do.

Going it alone?

Having a partner to collaborate with isn’t a requirement. Many very successful businesses are founded, owned, and operated by one person.

With that said, two complementary business partners will motivate one another, brainstorm innovative ideas together, and each allow the other to do what they’re best at.

I can speak from personal experience on this subject. My business partner has been absolutely essential to our company’s success and I feel thankful for him daily.

Rule #3: Great Just isn’t Good Enough

“We see being great at something as a starting point, not an endpoint.”

Google Company Philosophy

When Google launched its search engine in 1998, it was already great. The PageRank algorithm was simply better than the competition, which focused too much on words and often returned irrelevant results.

It was this greatness that allowed Google to grow without spending millions on a marketing campaign like Yahoo! and Ask Jeeves. Google was so great that it spread almost entirely by word of mouth.

But great wasn’t good enough. Google believes, “It’s best to do one thing really, really well.” So, instead of spreading out into different industries, the company kept perfecting their search engine.

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”

Larry Page

The above quote is from 2004, by which point Google had cemented their position as market leader. Not only were they the world’s top search engine, they were about to unleash their IPO to a market capitalization of a cool US$23 Billion.

But even at that point, Larry Page was not ready to rest on his laurels. As he said, they were a “long, long ways” from where they wanted to be.

Thanks to this attitude, Google has been churning out big improvements to its search engine year after year. Innovations (i.e. the spelling suggestions Google gives you when you misspell a word) are a big part of the reason they’re still the world’s top search engine.

How Can You Improve?

I don’t care how good you are at what you do, you can always get better. That’s why I’ve suggested that you spend 20 minutes actively learning every day. 

Rule #4: Give Value for Free

“Our goal is to develop services that significantly improve the lives of as many people as possible.”

Larry Page and Sergey Brin

People don’t expect to have to pay for much of anything online. But that’s not a problem for Google, which offers more free value to their users than any other online company.

Just think of all of their free software and services: Gmail, Google Docs, Google Analytics, Google Website Optimizer, Google Earth, Google Chrome… the list goes on and on.

Collectively, these products have cost Google millions and millions of dollars to develop. Some, like Gmail, generate revenue through advertising, but many do not make Google any money at all.

Some of Google's Free Services

What they do is more important: build brand loyalty. Thanks to all they’ve given away, Google has an army of devotees eager to use their latest services, share them with their friends, and shell out cash when Google releases something that actually costs money (like a Chromebook).

Count me among the converts: I’ve been so impressed with Gmail and Google Chrome that I just assume everything Google does meets a high standard of quality.

Giving / Receiving

When people receive something of great value for free, it instills in them a sense of gratitude to the giver. It’s human nature to want to return the favor.

Start being more giving with your business and you will find that you’re getting more referrals, making more sales, and getting a warmer response on social networks.

Rule #5: Protect Your Market

Tesla profited little from his many innovations.

Nikola Tesla was one of the greatest inventors of his time. He laid the foundation for radio communication, wireless technology, and electric power. Without his advances, Google couldn’t exist.

Yet Tesla died with hardly a penny to his name.

When Larry Page read a biography of Tesla as a kid, he learned an invaluable lesson: protect what makes you valuable. This is an especially difficult task if your value comes from easy-to-steal ideas.

As CEO of Google, Page has been sure not to follow in Tesla’s footsteps. Google has kept a close guard on their big competitive advantage: the PageRank algorithm that Page and Brin had labored over as graduate students at Stanford University.

While Stanford actually owns the PageRank patent, Google bought the exclusive rights to use it for 1.8 million shares of stock (later sold by Stanford for $336 million).

No other company is able to use their patented method for ranking pages. That’s a big reason Google still sits at the top of the heap.

In recent years, Google has been more active working with the government to protect their interests. They spent about US$10 million on lobbying the US government in 2011 and took part in a successful campaign to deter the SOPA/PIPA legislation in January 2012.

How to Protect Your Big Idea

Every idea is different and there’s a good chance that yours won’t require a patent.

But that doesn’t mean you need to be telling your competition your secret formula:

“There are two rules for success. 1) Never tell everything you know.”

Roger H. Lincoln

Rule #6: No Hype Necessary

“Part of our brand is that we’re pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don’t happen in the way they said they would.

Google tends to release things without announcing them in beta, or whatever. We wait until they get really big and really good, then we start talking about them. And so that’s a really different way of doing business.”

Larry Page

Google doesn’t do hype. They let their innovative products and services speak for themselves.

I’ve met a lot of entrepreneurs who talk a big game. They’d have you believe that they’ve got all of the most important connections and that their next project is the next big thing. Talk to those same entrepreneurs in six months and chances are that last project fizzled out and they’re already onto talking up the next one.

Talk is cheap. It’s always better to let your accomplishments speak for themselves.

Three Good Reasons Not to Hype Yourself Up:

You Make a Stronger First Impression

Everybody knows how important first impressions are. When somebody’s first impression of your project is you talking about it before it’s ready, then you wasted that first impression on mere talk.

It’s tempting to tell all of your friends, relatives, and colleagues about your brilliant idea. But think about how much more powerful it will be if you wait until your project is completed, successful, and has a few mentions in the media.

Be patient – and wait until the time is just right to share your business with the world.

You Don’t Box Yourself In

Until a project is set in stone, it should always be evolving. Keeping quiet also allows you to be more versatile with your business.

If you realize that it would be better to evolve in a slightly different direction than you had initially planned, you don’t want to be constrained by the expectations of the people who already know your original plan.

You Increase Your Commitment

At a more personal level, talking up your plans too much can actually make you less likely to follow through with them.

When we tell someone what we hope to achieve, we feel some of the satisfaction of actually accomplishing that goal – and it actually makes us less hungry to pursue them.

Rule #7: Don’t Take Yourself Too Seriously

“You can be serious without a suit”

Google Company Philosophy

Google's MentalPlex instructions

Google may be the world’s most powerful website, but that doesn’t mean they can’t have a little bit of fun. Since 2000, Google has been playing April Fool’s Day jokes on the world.

Their first prank was a new search feature called Google MentalPlex – which claimed to scan your “personal aura and brainwave activity” and then determine which website you were trying to reach.

In 2002, they “revealed” that their search results were determined by “data coops” full of trained pigeons. They’ve since announced job openings on the moon and unveiled a sports drink called Google Gulp. Sounds tasty.

One of Google's "Data Coops"

Google’s actually ramping up their pranks. In 2011, they pulled a whopping 17 of them on April 1st.

Why does Google spend so much time joking around? The pranks earn Google plenty of press and a small bump in traffic. But more importantly, it brings a sense of fun and real personality to their brand – both for their users and for their employees.

Nobody Likes a Robot

When you interact with somebody online, they could be all the way on the other side of the globe. Just because you’re distant from one another, that doesn’t mean you have to act distantly.

Every website visitor, every Facebook sharer, and every email subscriber is a flesh-and-blood person, just like you. A personal touch goes a long way.

#8: Don’t Be Evil

“We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.”

Larry Page

In a 2004 meeting, Google employees were brainstorming an unofficial company motto. Suggestion after suggestion was met with little enthusiasm. Then one finally stuck: “Don’t Be Evil.”

Big companies like Google can often make more money in the short-term by taking advantage of their customers and employees, damaging the environment, or ignoring human rights. Google’s adoption of the “Don’t Be Evil” motto meant that they were committed to being a different type of company – one guided by a strong moral compass.

This philosophy has had a big impact on Google’s ad policy. Their search results only turn up relevant ads, clearly marked as “sponsored.” They also refuse to use pop-up ads or any other flashy ads that would interfere with “your ability to see the content you’ve requested.”

Google also does good through philanthropy. In 2004, they launched Google.org, a not-for-profit organization that looks to solve the problems of global health, poverty, and climate change.

“We believe strongly that in the long term, we will be better served – as shareholders and in all other ways – by a company that does good things for the world even if we forgo some short term gains.”

Larry Page and Sergey Brin

Still Not Evil?

Absolute power corrupts absolutely – and Google has become very, very powerful in the last few years. In 2009, Google quietly dropped “Don’t Be Evil” as their official motto.

That doesn’t necessarily mean that Google’s gone to the dark side. The slogan was simply attracting too much negative attention.

The company has drawn criticism for allowing their search results to be censored in China and for making a deal with Verizon that some journalists considered damaging to net neutrality.

Today, in 2012, Google is getting a ton of heat for their new privacy policy, which will allow the company to more easily merge personal information it has collected from across its many platforms. This means more powerful, targeted advertisements and more money for Google, but it also represents a new low in online privacy.

Do Good, Make Money

“You can make money without doing evil.”

Google Company Philosophy

We could argue all day about whether Google’s doing a good job of practicing what it preaches. It’s a worthwhile conversation to have, especially given than an immense amount of our personal data sits on Google’s servers.

But here’s something where, in my opinion, there’s no room for debate: doing good is good business.

It’s not just about being a better person or getting that warm, fuzzy feeling; businesses that do good are simply more likely to be successful in the long haul.

Do You Follow Google’s 8 Simple Rules?

Google’s principles are pretty idealistic. I think this explains why they’ve become so popular but also why they sometimes have trouble living up to their own values.

Take a moment to reflect on our own businesses. Are there any of the rules above that you think your business does a great job of embodying? Are there any areas where you think you could improve by being a little bit more like Google?

Personally, I see a lot of Google in my own business (an emphasis on collaboration and a daily desire to improve the service), but there’s still a lot for me to learn (keeping things simple and protecting my share of the market).

This article has left me more energized than ever to apply Google’s principles to my company and my website.

I hope it does the same for you. The more people who follow Google’s lead and create simple, collaborative, value-packed websites, the better off we’ll be.

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Top Earning Websites In The World https://www.incomediary.com/top-earning-websites-in-the-world https://www.incomediary.com/top-earning-websites-in-the-world#comments Mon, 22 Feb 2010 17:45:14 +0000 https://www.incomediary.com/?p=2898 Google Overtaken By Amazon? Back in March 2009 one of my earliest posts here on IncomeDiary.com was a list of the the top 30 earning websites in the world Back then the Top Earning website was not surprisingly Google.com, but I have just done a new Top Earning Websites In The World list based on ...

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Google Overtaken By Amazon?

Back in March 2009 one of my earliest posts here on IncomeDiary.com was a list of the the top 30 earning websites in the world

Back then the Top Earning website was not surprisingly Google.com, but I have just done a new Top Earning Websites In The World list based on stats that are now available for 2009 and surprise, surprise, Amazon.com has overtaken Google.com!

Can this really be the case?

Let me be clear – this is a list of some of the Top Earning Websites in the world and as such I don’t claim to have covered every possible website. (but what I wanted to do was give us a comparison of some of the best known websites revenues based on the PER SECOND model)

I don’t know why but there is something amazing about comparing earnings on a per second basis – it almost gives me a shiver up my back (in a good way)

I remember not that long ago being excited about earning just $10 a day, then $50 a day and then the day I first earned $1000 in one day! ($1000 in a day is ONLY 1.157 cents per second by the way)

Imagine what it must be like to be Jeff Bezos, Larry Page or Sergey Brin.

Mind you — one thing I am excited about – my profit margins (net profit) as a percentage is significantly higher than either Amazon or Google

My Father and indeed many other entrepreneurs I know are always telling me:

Turnover is vanity, profit is sanity, but CASH is king

That is something to always be remembered in any business comparison

I look forward to your comments – what names on this list surprised you? Who should be on this list that isn’t?

There is 31536000 seconds in a Year — make all of them count — like Amazon.com 😉

To all our successes

Michael

PS: Quote For Today:

Business without profit is not business any more than a pickle is a candy ~ Charles F Abbott

Rank Website Founders Annual Revenue Per Second
1 Jeff Bezos $24,509,000,000 $776.66
2 Larry Page and Sergey Brin $23,650,560,000 $749.46
3 Ralph Roberts $9,600,000,000 $304.21
4 Pierre Omidyar $8,727,360,000 $276.56
5 Jerry Yang and David Filo $6,460,000,000 $204.71
6 Marshal Wace $3,400,000,000 $107.74
7 Erik Prince $3,137,100,000 $99.41
8 Added Mark Schroeder $2,937,010,000 $93.07
9 Max Levchin, Peter Thiel, and Luke Nosek, $2,900,000,000 $91.90
10 Jeff Robbin $1,900,000,000 $60.21
11 Jesse Fink $1,866,950,000 $59.16
12 Reed Hastings $1,670,000,000 $52.92
13 Terry Jones $1,100,000,000 $34.85
14 David Litman $1,000,000,000 $31,69
15 Nick Swinmurn $1,000,000,000 $31.69
16 Mark Zuckerberg $1,000,000,000 $31.69
17 Mark Getty $900,000,000 $28.52
18 Jeff Katz $870,000,000 $27.59
19 Patrick Byrne $834,000,000 $26.45
20 Niklas Zennstrom $740,000,000 $23.45
21 Tom Anderson $520,000,000 $16.48
22 Zhang Chaoyang $515,240,000 $16.33
23 Chad Hurley, Steve Chen and Jawed Karim, $500,000,000 $15.85
24 Jack Ma $439,000,000 $13.91
25 Eric Baker $400,000,000 $12.67
26 Mark Vadon $266,230,000 $8.44
27 Stephen Kaufer $260,000,000 $8.24
28 Reid Hoffman $150,000,000 $4.75
29
Bebo
Michael Birch $125,000,000 $3.96
30 Craig Newmark $125,000,000 $3.96

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