Make Money Online – How To Make Money Online https://www.incomediary.com Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Mon, 05 Mar 2018 16:18:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.5 Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Make Money Online – How To Make Money Online Learn exactly how the pros make money online and how they are able to live a life of financial freedom from passive income. Make Money Online – How To Make Money Online https://www.incomediary.com/wp-content/plugins/powerpress/rss_default.jpg https://www.incomediary.com/category/make-money 14 Ways To Actually Make Money From a Website! https://www.incomediary.com/ways-to-make-money-from-website https://www.incomediary.com/ways-to-make-money-from-website#comments Tue, 23 Aug 2016 10:18:06 +0000 https://www.incomediary.com/?p=6651 Recently I have spoken about what makes me money and what I think will be making me money in the future. What works for me in one niche, may not work in another. I get several emails every week from readers asking me how do I make money from my website? What should I be doing? The answer is, it depends. It depends how big your site is, how new it is, what niche you are in, what your goals are etc. Today's post should answer your questions about what monetiziation technique is best for you.

Over the years I have tried dozens, if not hundreds of ideas and ways to make money from my websites. Some worked and some failed, it is important that if you try something and it doesn't work, don't just give up. The main reason I see people fail with a business online, isn't because their idea or website is bad but because they give up too soon.

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When it comes to finding ways to monetize your website and making money online, the best thing I have found, is to use a variety of different techniques and to always be testing.

This blog makes money by selling our own online courses, software and other peoples products as an affiliate.

However, there are a lot more than two ways to make money online.

Every site needs to be treated differently.

It can take a while to work out how to best make money from a website. If something doesn’t work, try something else. Don’t just give up. The main reason people fail with blogging, isn’t because their idea or website is bad but because they give up too soon.

Here are the 14 ways you can monetize your website:

Best Ways To Make Money Online

1. Email Marketing

This is one of my favorite things to talk about because it’s just so powerful.

Building an email list can make you a lot of money, help you build a solid brand and of course help readers come back to your site, time after time.

Email marketing can be seen to make you money in a few different ways, such as direct email promotions, to deliver free reports that are monetized and my favorite, to drive traffic back to your site where you make money from other methods.

Gone are the days of finding it hard to get people to subscribe to your website.

A few years ago, we added a lightbox popup to IncomeDiary. Over night, we went from getting 20+ subscribers a day to well over 100.

At the time, most websites hated the idea of using popups because of the negative association people have with them. But these popups are different. Instead of popping up in another browser window, they popup as part of the page you are on. It was a lot less intrusive. Even better, it wasn’t to promote something spammy, but rather something of value to the reader.

After seeing the massive results, we decided to create our own software, so that other website owners can experience the same huge gains we have. We called it PopUp Domination.

At the start, some big names in the industry spoke out, saying they didn’t like them and wouldn’t use them. That didn’t last long, once they saw how well they worked. Now it seems like every site uses popups and despite that fact, they still perform so well!

Love it or hate it but a big reason for the success of popup opt-ins is down to this site you are on right now.

PopUp Domination works on any website. Has over 30 different designs, each pop is customizable to match any colour scheme. We offer a full 60 day, no questions asked, money back guarantee, so there is no good excuse not to give it a try.

Another list building technique you should be trying, is a squeeze page. A squeeze page is a dedicated page on your site to getting a visitor to sign up for your mailing list. You can see an example of a page like this by checking out our squeeze page for our Traffic Domination video! If you want to create amazing high converting squeeze pages (+ a lot more), check out Optimizepress.

Here is an example of a squeeze page we created with Optimizepress for our photography blog:

picture

In order to start collecting emails, you need to sign up for Aweber, which hosts your emails, which you use to send messages, create follow up campaigns, split test etc.

Personally I would say you should also get PopUp Domination, not because I own it but because it’s the best thing for email marketing. 63.9% of our email subscribers come from our popup.

Benefits:

  • Very direct way to market.
  • One email can make you thousands.
  • Anyone can do it.
  • Considered by most to be the no1 way to make money online consistently.
  • Can work on autopilot, if you setup a autoresponder series.

Drawbacks:

  • If subscribers don’t like your emails, they will unsubscribe.

2. Promote Products as an Affiliate

Another hot topic here on IncomeDiary.

We earn around 30% of our income from promoting products as an affiliate. What this means is we receive a commission when you buy something.

Don’t be alarmed, we promote what works for us, not because we will earn a commission. Fortunately nearly all products that exist, have an affiliate program. If you can’t find an affiliate program for a particular product, type product name + affiliate into Google. For example: PopUp Domination Affiliate. This should bring up their affiliate page, if they have an affiliate program.

In my experience, affiliate marketing works best when paired up with email marketing. Top marketers consistently agree, year after year, that email marketing is their most important income source. Combine that with affiliate marketing and you have a winner.

There are so many ways to go about finding a product to promote, it often depends on your industry. For a fitness blog, you could go to Clickbank, find a product about six pack abs and grab an advertising banner from their resources area and put it up on my website.

You could also do a blog post such as, 7 Ways To Get Six Pack Abs, then at the end, promote the product.

We have a photography blog. One of the ways we use affiliate marketing is to promote the cameras and accessories that we use. All of these are available on Amazon. So we signed up for Amazons Associate program and receive a commission every time a customer buys something through our link. We also get a commission on anything else in their shoppingcart which is kind of them.

Benefits:

  • Can earn you big bucks!
  • Easy to setup and doesn’t require much support.
  • Passive income.

Drawbacks:

  • Earnings are not guaranteed, can earn $100 one month, $1000 the next.
  • Great products can have low converting sales pages.
  • High converting sales pages can have rubbish products.

3. Create & Sell Your Own Digital Product

Something I’m experimenting more and more with and I’m not sure if it’s just me.. but it seems like the world has gone crazy about making products, they are everywhere which has educated the market so they know they have to purchase content now. The simple version of creating a product is as followed, create a 30+ page word document about something, turn it into a PDF and sell it.

You can find out more about creating a product and selling it online by reading these posts.

Personally I think your first steps would be to ask your audience what they want to know more about, create a product around that and sell it!

When it comes to selling any product of your own, I recommend using SamCart for your checkout page, upsells and affiliate program. They have a free trial, so make sure to try it out.

Benefits:

  • Affiliates send you traffic, build your business.
  • Passive income because of affiliates promoting it.
  • Great for building your brand and authority.
  • Big Money Earner.

Drawbacks:

  • Time consuming to setup.

4. Sell Advertising Space

The most popular way to make money from a website is by placing ads on it. We all know what ads look like, but did you know that they function in many different ways such as Pay Per Click, Pay Per 1000 Views or Pay Per Time Frame.

The biggest downside of website adverting, is that most people know what they look like and avoid clicking them.

When selling advertising, you typically have two choices:

1. Find and work with advertisers yourself.

or

2. Work with a middle man who takes a cut for bringing you advertisers.

It all depends on you. Is this a business for you or is this just an opportunity to make a bit more money?

I always lean towards finding advertisers myself. In my experience you get paid more, build better partnerships and can do a better job for them.

Advertising sales makes up only a small portion of my earnings but it’s nice to know that money is almost guaranteed to come in every month.

Be warned, Google does not like the practice of buying and selling text links. People buy text links because Google rank sites better based on quantity and quality of links. When you link to someone, you are telling search engines that you trust this site and you are giving them some of your authority. Google likes this to happen organically. So when you buy/sell links and get caught, Google will punish you by slapping your site down in the rankings.

Benefits:

  • Often guaranteed income.
  • Little effort to monetize.
  • Saves you a lot of time.
  • Great way to connect with others in your industry.

Drawbacks:

  • Takes away from user experience.
  • If you set a set price per month, you can’t make any more even if you double your traffic.
  • Advertisers come and go, you have to spend time editing, adding, deleting and finding more advertisers.

5. Create a Job Board

This works like so:

People looking to hire someone will post a job on your board and readers will apply for the job. This is a great method of monetizing a website which I have seen done by a lot of authority websites.

On the other hand, I have seen smaller blogs try to do this and completely fail because it’s competitive and if you can’t send them anyone to apply, it’s pointless for them to post a job. Jobs can be anything from, writers to trainers.

As for what software to use, I recommend you check out ThemeForest, they have a good selection of different job board plugins and themes.

When it comes to marketing your job board, you will want to use some of your advertising space to promote the job board so that readers will see it and apply for jobs.

Charge a low price at the beginning so that you can attract a lot of customers and if they get applications they will be happy to return.

Benefits:

  • Completely hands of, you don’t have to do anything.
  • Adds to credibility

Drawbacks:

  • Doesn’t work for small blogs
  • Very competitive at times.

6. Selling Services

Selling services is a very popular technique people use to make money from a website and is often the reason for them building a blog in the first place. They want to get more clients, to do that they need to get traffic and blogs are great for that!

The easiest way to start selling your services on your blog is to create a new page within WordPress and call it services. Here you can put in the information about what you offer, testimonials and a buy now button.

To collect payments, your best two options is either PayPal or Stripe.

Benefits:

  • High converting, they see your blog and want more!
  • Highly profitable.
  • Easy to deliver.
  • Low refunds.

Drawbacks:

  • Exchanging time for money.
  • Customers are always right (which we know isn’t true).
  • Can be periods of time where you have no customers!

7. Review Products as an Affiliate

I know quite a few people who review products on their blogs, it makes great content and if the product you are reviewing has an affiliate program, can make you a lot of money. You can review anything from software, to bikes, cars, hotels, holidays, food, anything you could think of and it’s all tax deductible (I believe) if you buy something to review.

Check this post out about How To Start a Review Blog.

I personally want to review one product a month, it’s not so many that readers will be turned of but enough that it will make up a high proportion of my income. Doing small amount of reviews means you can pick all the best products and don’t have to speak about negative ones.

Benefits:

  • Great source of income.
  • Converts higher then banner ads and email promotions.
  • Free products sent to you to review.
  • Connect with industry leaders.
  • Get noticed as a top affiliate.

Drawbacks:

  • You can’t always say nice things.
  • If you say bad things, don’t expect to work with that person.
  • Products become irrelevant quickly in some industry’s.

8. Offer a Membership Site or Premium Content

This technique has become more and more popular over the last few years.

The idea is simply, people come to your website because they want to read your content. They love it and want more. So you offer them even better content, for a price.

Your first step should be to work out what you’re going to offer. Then, you will want to go ahead and create a membership area for them to login and see the information you’re selling.

Once you have set it up, you will want to focus on marketing it. For best results, I recommend focusing on email marketing and adding an advert at the bottom of every page, mentioning that if they liked what they have read so far, they should take a look at your even better paid content.

Another option would be to release an affiliate program for your membership site. This not only will increase sales but will bring you even more traffic.

For billing, checkout pages, upsell pages and affiliate program software, I recommend you use SamCart.

For your membership site, again you could use ThemeForest to find a good theme.

Benefits:

  • Continuity income, keep making money, month after month.
  • Can be set and forget, if you time release.
  • Affiliates will send you traffic!
  • Can be a huge earner, it accounts for over $90k a month for Tutsplus.

Drawbacks:

  • Can be a lot of work to set up.
  • Regular work to release more content.

9. Sell Paid Directory Listings

This isn’t very common but I believe it should be.

I see it as a smart way to sell advertising, you see instead of putting adverts on your sidebar, you have a directory on your blog where you link to different company’s and websites in your industry and charge a premium for the listing. If you charged a monthly fee, so for example, say you had 1000 people listed in your directory and charged $7 a month, you would earn $7000 a month in continuity.

In some ways, this is actually beneficial to the reader, say you have a website about becoming a model, in the directory could be a section for photographers, where photographers pay to list their services. Models will come and look for the right person to take pictures of them for their portfolio, helpful and profitable.

Just like a job board, I would add adverts to my blog, promoting the directory to make sure customers are happy with the number of people seeing their ad and the traffic they get. To start with, I would even advertise on other sites to get people to list in your directory, as well as reaching out to people and company’s to buy a listing.

Benefits:

  • Highly profitable.
  • Useful to readers.
  • Makes you stand out as your doing something different.
  • Nearly guaranteed income.

Drawback:

  • Costs to setup.
  • Smaller sites may not work so well.

10. Host Webinars & Sell Something

Webinars are great at selling high price products, either a the product owner or as an affiliate.

Alternatively, you could set up a free webinar that you replay once a week, teach something and then at the end you sell them into 4 more webinars. Once you complete the webinar series, you now have a product that you can sell as a home study course

Here is a great introduction to how to sell with webinars.

Benefits:

  • High priced, low amount of customers, so low support.
  • Readers want to connect with you.
  • Highly beneficial to those who buy.
  • Great way to teach.

Drawbacks:

  • If your doing live webinars, your exchanging time for money.
  • Investment for software.
  • People have to turn up at a specific time, hard for different time zones.

11. Write Tutorials & Promote Something

Another thing I don’t see often, but I love to do!

Content is what everyone is after, that’s why they come to your website, so create content which includes them buying something so that when they do buy, they buy via an affiliate link, and make you money!

What I do to create a tutorial, is I start with the product, find one that you are using and you get a lot out of, it of course needs to have an affiliate program. Then do a tutorial about doing something using that tool.

So for example it could be a post about Photography and take a specific type of photo but you need this lens to do it.

Benefits:

  • Makes great content.
  • Good for search engines.
  • Profitable long term.
  • Quick to produce.

Drawbacks:

  • Finding enough products that have affiliate programs.
  • Some people may not be interested because they don’t yet have the product.

12. Publish a Book

A lot of people want to write a book, however they have no audience.

A blog can bring you branding, can help you connect with other people in your industry, help you understand what people like to read about, more importantly what people don’t like. All this can help you write a best selling book.

A lot of people don’t consider a book because you only get a couple dollars a book but that’s not just what you earn.

Publishing a book can allow you to then launch a product because people always want more, also a more exciting prospect is being paid to speak. If you are published, you’re automatically seen as an expect, it doesn’t matter if you never sell more than a dozen books, this means you can charge to speak and charge a lot more for consulting.

There’s so many different ways to go about publishing a book, most choose self publish but if your blog is successful, either they will find you or in my case, a friend connected me with his published and told me I should write a book. Someone in your industry who blogs, will also have published a book, help them and they will help you.

Benefits:

  • Authority.
  • Long term earnings.
  • Increase your charge for consulting.
  • Paid to speak at events.

Drawbacks:

  • Timely or expensive if you have a ghostwriter.
  • Doesn’t make you a lot of money on it’s own.

13. Offer Live Training and Workshops

Just like selling consulting and services, you could also use your blog to sell live training, workshops and seminars.

People read your blog but I wouldn’t be surprised if over 80% don’t act on what you say. Having a workshop means they learn from you and implement with you, this is a very attractive offer to some people and they are willing to pay high prices to do it.

You don’t just make money from the price of the ticket but you can also make money from selling follow up workshops and masterminds. If you bring in speakers, then you also collect 50% of everything they make if they sell from stage at the end. Another thing to consider is recording the event and then selling that as a product on your blog.

Putting on an event is a daunting thing, however it really isn’t to hard. Ring up a hotel, book a conference room, now you have a date, write a blog post and send everyone on your mailing list to that page.

Mention your event every where and keep hustling! Apart from that, all you NEED to do is create your slides and turn up. Some of my friends even hire people to run everything for them so they don’t have to worry about the event side of things themselves.

Benefits:

  • Can make you a lot of money.
  • Can be made into a product.
  • People will invite you to speak at their events so that you can sell yours.
  • Makes you an authority.

Drawbacks:

  • Time consuming.
  • Selling can sometimes be hard.
  • Stressful for first timers and often the pros.

14. Sell Your Website

Definitely my favorite of all the above and also the one that pays the most.

Selling your website can make you very wealthy, or it could be just a nice retirement fund. Whatever it is, it can be a great way to get a large lump sum of cash.

Typically, websites sell for 12 – 24 months revenue, however if your site is old, has something unique about it or is the authority in your industry then you can expect any figure you want. I have seen some blogs go for over 200 years revenue and it didn’t even make $100,000 a year.

Work hard and it will pay off.

It is important to remember if you sold your site for 2 years revenue and it made $5000 a month, you would get $120,000. To earn that amount of money it could take you 6 or 7 years because of expenses and taxes. You also have to factor in how long it took you to build your business. If it took you two years and you sell for $120,000 – then it would be like earning an extra $60,000 a year.

If you are already at the stage where selling your website is an option, read this post on selling your website.

Benefits:

  • Large amount of cash.
  • Can be sold within a month.
  • Enough money not to have to work for years.

Drawbacks:

  • You lose an asset.
  • You lose an income stream.

That’s it. Our top 14 ways to make money from a website.

Here is a quick recap of what I recommend you do:

  • Get Aweber.
  • Get PopUp Domination.
  • Get Optimizepress.
  • Create a free report or eCourse to give away as an incentive for signing up for your list.
  • Create your own online training to sell to your subscribers.
  • Find highly rated products to promote as an affiliate to your list.
  • Reinvest earnings to make even more.
  • Get Samcart to increase checkout and upsell page conversions.
  • Use Samcart to release your own affiliate program to get other bloggers and competitors to promote your stuff.
  • Expand, expand, expand!

And here are some more posts on monetization that I recommend you read:

Good luck.

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9 ‘Set and Forget’ Ways To Increase Sales On Your Website https://www.incomediary.com/increase-sales Fri, 21 Oct 2016 13:34:29 +0000 https://www.incomediary.com/?p=23581 The easiest way for most people to increase sales from their website, is to increase conversions. In this post, I’m going to share with you our best tips for doing exactly that. Consider this: You are making $1000/month from selling an eBook on your blog. To make $3000/month, you could release two new eBooks. But ...

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The easiest way for most people to increase sales from their website, is to increase conversions. In this post, I’m going to share with you our best tips for doing exactly that.

Consider this:

You are making $1000/month from selling an eBook on your blog.

To make $3000/month, you could release two new eBooks.

But is that the best way to spend your time? Will that give you the best ROI? There is no doubt more products will mean more money, but in most people’s cases, you can make more money quicker, if you focus on what’s already making your money.

Improving our checkout page doubled our sales.

Adding a popup opt-in doubled the amount of people that signed up for our list. Our sales come from emails, so again, this doubled how much we were making.

When we significantly increased our page speed, our search engine traffic went up, people spent more time on our site and conversions went up too. All we had to do was spend 5 minutes hiring a page speed expert.

There are opportunities all around us. If you’re not satisfied with where you are right now, perhaps you should ask yourself, what isn’t working as well as it could.

Start here:

Our 9 Favorite Tips To Increase Sales and Conversions

#1. Increase Sales By Adding Upsells to Current Products

Most decent online marketers make as much money on the back end as they do on the front end.

By that I mean, if they sell a $97 product, when a customer goes through the checkout process, they spend at least another $97 on other products before they complete their purchase.

When I first heard about this, I thought it was an unbelievable statistic. Surely you can’t increase sales by 100% by doing something so simple.

We couldn’t ignore something that sounded so promising.

The first upsell we ever created was for PopUp Domination. Customers would buy our software, then during the checkout process, get offered purchasing options for multi-site licenses and additional popup designs. Incredibly, over night we were able to increase sales by 2x!

It makes perfect sense. The customer is already in buy-mode, they have already got their credit card out and ready to buy something. It’s impulse. They see something else they like that’s related and all they have to do is click one extra button.

Our good friend Yanik Silver had a rule of thumb I like to quote:

“60% of people should take your first upsell if it is priced at 60% of the front-end product price.”

That would be a good place to start for most people.

So for example; if your front end product sells at $49, an upsell priced at $27 should convert well.

The only problem we have ever had with creating upsells is the technical side of things. The first time we did it, we had to ask customers to re-enter their credit card details for every upsell they wanted to buy.

No doubt this had a negative effect on conversion. Although we were still able to achieve that industry standard of making just as much from our upsells as the front end offer.

We are not tech guys and even asking a programmer to set something up like this can be a pain because it’s just not something people have much experience with.

However things have moved along quite a lot since we first played with setting up upsells.

Our current checkout software SamCart, allows you to create upsells in seconds. All you have to do is insert the sales video code, set the price and it’s done.

Customers go from purchasing a product, to upsell page 1, upsell page 2 and finally the download page.

Here’s how we setup our upsells:

  1. Click upsells on the left hand side of your SamCart dashboard and then select funnels from the drop down menu.
  2. Click “new funnel”, add your funnel name and a short description, then click “create funnel”.
  3. Select how many upsell offers you’d like to add from your product list and then select “enabled.” You’ll have the option to add up to 5 upsells and 5 downsells.

Increase Sales With Upsells

#2. Double Sales By Improving Your Checkout Page

The checkout page is a huge part of the sales funnel process, and is often forgotten or brushed off.

I remember 6 years ago reading a forum thread about the beta stage of Clickbank checkout page design. They allowed premier users (top earners) to customize the design of their checkout page from the default 1 style design. Users saw as much as 3x higher conversions by simply matching the header and background color to the one used on their sales page.

Checkout pages should have the following characteristics:

  • Sales copy reminding customers of exactly what they’re getting.
  • Branding that matches your main site.
  • Product image.
  • Clear instructions.
  • Satisfaction Guarantee.

Another top tip to increase sales is to remove any checkout fields that are not 100% required. The easier it is to sign up and pay, the higher your conversions will be.

Our checkout pages are hosted and setup with SamCart, which makes the process incredibly easy.

SamCart Checkout Page

#3. Add a PopUp Opt-in Box

If you make money from email marketing, then I would be surprised if you didn’t at least see a significant increase in sales by adding a PopUp to your websites.

Within the first 24 hours of promoting our free giveaway on our site using a popup, our subscriber rate increased by 524%

After seeing just how powerful it was at increasing sales and conversions, we developed it into the first WordPress plugin of it’s kind. When we released it, a lot of the top bloggers and gurus did not like it and even spoke publicly about not liking the plugin. In 2017, all of them have popups on their sites.

Here are 10 different ways we use PopUps on IncomeDiary.

modernsharp1

#4. Launch an Affiliate Program

Having an affiliate program has allowed us to do $x,xxx,xxx in sales with zero advertising budget.

Affiliate programs give you the ability to track and pay people on commission for selling your products. Take PopUp Domination as an example. We let customers promote our sales page with a special tracking link. If they convince someone to click the link and they end up buying from us, we give that person a cut of the money for bringing us the business. This is all handled effortlessly by our merchant.

This is a great, low risk way to drive traffic to your sales pages. You only have to pay for the traffic that converts.

Affiliate programs are among the best ways to incorporate passive income streams into your business. Once your sales page is setup and you have affiliates promoting your products, you don’t have to do anything to drive traffic and make sales.

Increase Sales With Affiliates

#5. Setup Autoresponders

One of the best ways to increase sales (and passive income), is to have an autoresponder.

An autoresponder automatically sends emails to subscribers that you have setup before hand. We use them for all of our mailing lists. When you subscribe to our list, you will automatically receive an email from us. Then again the next day and again two days later and so on, until all 30 emails have been sent. This means you can write a sales email today, then in the weeks to come when someone subscribes, they’ll get that email automatically, read it and hopefully buy whatever you are selling.

As far as we are concerned, the more autoresponder emails the better. We regularly look back over past emails we’ve sent to our lists, copy our most successful ones and add them to our autoresponder.

Autoresponders have been one of the most powerful passive income streams we have ever used. Everyone should have a mailing list and everyone should be sending emails. It doesn’t matter if you are a blogger, software owner, if you sell eBooks or want more clients.

To get started, we recommend and use Aweber for our email marketing! They currently have a $1 trial.

Follow-Up

#6. Increase Sales By Increasing Page Speed

Speeding up your website is a guaranteed way to get more traffic and increase sales.

Google openly states that page speed is part of their search algorithm. Which makes sense because they want to connect their users with the best match. The best match is not a slow loading website that infuriates you.

We do a combination of things to increase our page speed. You can read more about it here.

The most important being:

1. Perfect code. Be careful which WordPress theme you are using.

2. Minimize page load by not having things slow the site down. One thing a lot of people do is have far to many WordPress plugins.

3. Pick the right host.

4. Use caching software. We use MaxCDN to significantly speed up our site & decrease server load. MaxCDN duplicates your website content across several servers globally, which presents your visitors with website content from whichever server is closest to their location. This increased proximity decreases page load time.

maxcdn

#7. Make Your Site Mobile Responsive

One in every three minutes spent online, is via a mobile device. If your website isn’t responsive, you’re losing money. Our websites are made with Genesis framework and all of our sales pages are created with OptimizePress. Both platforms are 100% mobile responsive!

Check out 15 best practices for responsible responsive web design.

optimizepress responsive

#8. Increase Sales Page Conversions With Split Testing

Split testing is crucial for making money online and is something all successful marketers do on a regular basis. Most have tests continually running.

A split test is when you split your web traffic between multiple pages to see which one converts higher. For example, think of any sales page, now duplicate it, so you have two exact same versions of this page. Change one of the pages so that the buy button is a different colour. Now send 50% of your traffic to each of these two pages. After 100 sales, see which one made the most money.

There is a lot you can test. And you would be surprised how much small things can add up. Here is a list of things to start testing:

  • Headlines text, colour, font, size
  • Background colours
  • Images
  • Videos
  • Videos Vs Images
  • Video Vs Text
  • Short Vs Long
  • Price
  • Scarcity
  • What you are offering
  • Name of your product
  • Testimonials
  • Guarantee

I could go on for quite some time… you can test EVERYTHING!

Both SamCart and OptimizePress allow us to split test our checkout pages as well as sales pages to ensure the highest possible conversions regardless of the product.

converion-test

#9. Don’t Keep All Your Eggs In One Basket.

There are quite a few reasons why this saying is true for online business.

Firstly, if you only have one income stream, then you are screwed if for whatever reason it disappears. And don’t think that’s impossible because it’s happened thousands of times, to people far smarter then you or I. Let me give you an example:

Say you are a blogger and have 5 different income streams for your blog. You are making a lot of money. You should feel safe right?

NOPE.

Not if all your traffic comes from one source. Often I’ve heard horror stories of top bloggers being slapped by Google and losing all their traffic, therefor losing all their income.

You can’t set and forget about a business if it has a foundation like this. Diversify and make sure you have multiple traffic sources such as Search Engines, Social Media, Podcasting, Email Marketing and so on.

Ok, let’s put traffic aside and focus on blog monetization techniques.

Say your site is getting great traffic and it’s all good, but you only make money from Google Adsense.

Well Google can come along and ban you for 1 of a million terms violations. Again you are screwed.

Ok, it’s 2017, not many people do that. How about you sell an eBook online and all your income comes from that. You are doing great, in fact this month is your best month ever, you made $30,000!

Perfect, no troubles, right?

WRONG!

Your merchant shuts you down or puts you on hold because it’s worried you may be doing something fraudulent. Countless times I’ve heard online marketers moan about how their PayPal accounts have been put on hold for months and they can’t withdraw money. Why? Because PayPal would rather be safe than sorry. Although in most cases, PayPal eventually took these people off hold, how would you deal with not being able to access your money for months on end?

google-penalty

Another reason not to keep all your eggs in one basket is it just isn’t a smart business decision.

Take IncomeDiary for example. Say you are coming to the site today and the only adverts we have up are for our PopUp Domination software. If you already have a copy of it, then you can’t buy anything. These adverts are irrelevant. People love choice and you need to be able to show them multiple things they can buy to have the best chance of making a sale.

Like life, variety is key to business.

You must diversify.

There is so much you can do.

So many opportunities you are not taking advantage of yet.

I hope today’s post has shown you that.

There you have it, our 9 top ways to improve your website, to increase sales and conversions. Enjoy.

Read more: ‘14 Ways To Actually Make Money From a Website!’

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How to Monetize a Blog: The Two Main Ways We Make Money Online https://www.incomediary.com/monetize-your-blog https://www.incomediary.com/monetize-your-blog#comments Fri, 01 Jul 2016 09:53:29 +0000 https://www.incomediary.com/?p=4055 Monetizing any website, is a journey. It’s unrealistic to expect that you can make one change to your website and it’s going to provide you with the best possible results. The best way to approach monetizing a blog, is to focus on helping people. As an example, let’s use a Photography blog. People visit the ...

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Monetizing any website, is a journey. It’s unrealistic to expect that you can make one change to your website and it’s going to provide you with the best possible results. The best way to approach monetizing a blog, is to focus on helping people.

As an example, let’s use a Photography blog. People visit the blog because they want to become better photographers. To get someone to visit this blog, you need to provide them with lessons, motivation, inspiration and so on. Now, the same applies to when you monetize a website. A reader wants even better ways to improve their photography, whether that is with better equipment or with even more training, either way, there is an opportunity to make money.

If the readers want better cameras or better equipment, you can promote other companies products and receive a commission.

If the reader wants better training, or more advanced training, again, you can promote other bloggers products, or you can create and sell your own.

I often think, the best websites are the ones that you can’t even see how they make money. And by that, I mean, you can see no visible advertising. Monetization doesn’t have to be obvious, in fact, I find it converts best when no one knows it’s there at all.

Real quickly, I will tell you why we don’t sell advertising:

  • Constantly adding/editing/deleting advertisers
  • Ads are often ugly and take away from user experience
  • They can reduce your search engine rankings and increase bounce rate
  • Most importantly… it makes us less money!

Selling advertising, for us, isn’t worth it.

Over the years, we have tried over a dozen ways to make money and from our experience, making money from a blog, falls into two categories.

Making money from affiliate marketing

and…

Making money from selling our own products.

Below, I will give you a break down of both techniques, with details on how we use them here on IncomeDiary.

How to Monetize a Blog With Affiliate Marketing

Finding Affiliate Products To Promote

Keeping with the theme of Photography, finding physical products to promote such as cameras and equipment is easy. Nearly every photography related product can be found on Amazon, and Amazon have their own affiliate network called Amazon Associates. This means Amazon let’s you sell their products and you receive a commission for doing so.

When it comes to any other product you want to promote as an affiliate, I usually start by visiting their website and scrolling to the bottom to see if I can find a link for an affiliate page. If I don’t see one, I will then Google their website name + affiliate. If nothing comes up, which at least, in my experience is quite rare, I will simply move on and find something else.

To find inspiration for products to promote, you could look at either a competitors website to see what products they are promoting or you can try an affiliate marketplace such as Commission Junction which has 1000’s of different companies integrated with their service.

Promoting Affiliate Products On Your Blog

This is where a lot of people go wrong, they simply add a couple affiliate offers to their blog and cross their fingers, hoping someone will buy from them. There is a lot, a lot more to it than that!

To start with, if you already have traffic I would recommend that you check to see if any of the links on your website could be updated with affiliate links.

What we did, was we tracked our outgoing links with Google Analytics and then we could see which links were getting the most clicks and prioritize from there. This one change increased our earnings by about $50,000 a year.

Promoting Products You Use

This works because people can actively see you using the service or product. For example with IncomeSup, I recommend my hosting company, domain registrar and the blog theme we use. Using the photography niche as an example again, you could recommend the camera you use, the lens, the camera bag, memory cards and so on.

Often you go to a blog and you learn something from the author. It’s only natural that you would want to copy their success by doing what they do.

“I use this, so, so should you”.

Promoting Recommended eBooks

I have found that two things convert really well for us – the first being the ‘Offer Box’ below.

In the past I have used banners provided by affiliate managers and also had some really snazzy boxes designed however this clean, simple box with a green stop sign converts the highest.

Perhaps because it looks more like content, then an advert.

I like to promote two offers in the box, one low priced and one high price. Fortunately for my higher priced offer above, I was able to secure a $1 trial and that has seen conversions go even higher. (Top Tip: If you are promoting a higher priced offer – try and get a special rate or introductory offer to get people interested in taking action.)

The second thing that converts really well is adding a text advert at the top of my list posts, such as on our Top Earning Bloggers post. I added a link saying, “Want to follow in their footsteps? Check out this product”. This works because as they read the post the reader is highly motivated and inspired and wants to see themselves on this list one day.

Comparison and Resources Page

These pages are usually used to reinforce a recommendation I have already made. People like the element of choice but in reality, usually, one product is better than the rest.

When you put this product up against competing products, it only shows how far better it is and should give your reader the confidence to go ahead and purchase. If they don’t go with your recommendation and choose a different product, well, that’s an affiliate link as well, so you will stay make money.

You can see an example of this on our Creating a Website page.

Special Note: It is also OK to put in some comparisons that will not earn you any commissions – if you are being authentic and creating trust, which you should be, then your visitors, especially your more ‘internet marketing aware’ visitors will appreciate your ‘impartial’ approach.

Publishing content that mentions affiliate products

This has started to make me more and more money as I test different affiliate offers. There are 3 main types of blog posts that make me money. They are Interviews, Guides and Reviews.

I shall point out the advantages of each below:

Making Money From Interviews:

One of the best ways to make money promoting products with interviews is to prepare the interview to go out as the product is launched. Why? Well, if the product has just been released, no one has bought it and so you increase your odds at making sales.

Not only this, but anyone interested in the product, will look for more information on Google and social media and if your post is coming up, then they will come to your site and hopefully by from you.

I recommend you do the interview over the phone (I use Skype) and record the call and get it transcribed. You then add the call to your site as an MP3 / Podcast and add the transcription for those who prefer to read rather than listen. (The transcription also gives you lots of valuable search engine content). When conducting interviews you can also review the interviewee’s products, ask them questions about it – and then at the end of the interview you can add if you wish your own mini-review of the product and the reasons why visitors should buy it.

Typically your interview will only touch generally on the strategies the interviewee uses but done correctly your listener / reader will be left wanting more. This is when you promote the Interviewee’s product as a way for your followers to learn more. Depending on the interviewee and the product, you can easily walk away with dozens of sales and continuous future sales depending on how often future readers find the interview.

Making Money From Publishing Guides

Another tactic I use is, producing ‘How to’ or Guide Posts – just like this one.

You give away great content that really helps your readers and at the same time you promote affiliate products. Visitors can see you using the products so they can decide if it’s for them or not and those who do notice you are promoting an affiliate product don’t mind because you are helping them out for free.

Very Important: This is very important – do take the time to produce good content / how to posts. Despite what some gurus try to imply — there is no such thing as Free Money – you need to work at providing real value to your readers — do that and the money will follow via affiliate sales. So often I see bloggers making ‘half efforts’ at producing guides – frankly you may as well not bother if that is what you are going to do. Readers can tell if you know what you are talking about and if you are passionate about it, or not.

Making Money From Review Posts

Just about every post you do can be a partial review post if you are doing it correctly. This is the essential bit here — no one is really going to pay any attention to your review posts unless they respect you, believe in you, have rapport with you. In other words they feel you can be trusted. As mentioned in previous posts this is why pages such as the ABOUT PAGE and the MY STORY PAGE are so essential.

To start building that trust and rapport you must first provide good content, valuable content. So often readers tell me they cannot believe how much good content I give away for free – if you start to get comments like that then you are doing it right. Build rapport and anything your recommend will stand a far better chance of being sold.

Using Email Marketing To Drive Traffic To Increase Affiliate Sales

Email marketing is often thought of as a monetization technique. But really, it’s a traffic source. It allows you to send traffic anywhere you like. And it’s good at it.

Getting people to subscribe to your email list, is perhaps the most profitable thing you can do with your blog – especially if you then followup with quality emails, that further help your readers.

If you ask any big internet marketer, one of the main things they would tell you is that they wished they had started to build their list earlier. Done right (which means first delivering quality information — not loads of spammy offers) than email marketing to a Strong List of followers is about as close as it gets online to printing money.

Let me run you through how my email marketing funnel works:

1. Opt-in boxes are displayed through out our website – for this we offer a special free gift to entice people into signing up. We also add a well designed eCover to give even more value to this FREE product.

63.9% of IncomeDiary’s email subscribers come from our popup. The second best way we get subscribers is via our opt-in box at the bottom of our blog posts, but this converts far lower than our popup.

You would be best of focusing on these two techniques first. Here’s a good post on how we get email subscribers.

2. Visitors sign up to your email list.

3. When we have a new blog post or we find good quality offers related to our niche, we email subscribers. Sometimes we can earn thousands of dollars from just one mailing by doing this.

When it comes down to email marketing and autoresponder software, we use and recommend AWeber. If you order today you can get your first month for only $1. Apart from AWeber, you may want to consider iContact. (see, this is me, giving you a choice, I will earn either way).

Extra email marketing monetization tips:

When someone subscribes to you list, usually you offer them some sort of incentive, such as a free ebook or some kind of training. This should be monetized with affiliates products and/or it should leave them wanting even better training from you that you sell.

You should save every email that converts well for you and add it to your autoresponder list, so that new subscribers, automatically get your highest converting offers.

Increasing Your Conversions

Although the following may seem like small things, the increase in conversions can be as much as 1000% in some cases, so do pay attention.

Ask For a Coupon Code

Most companies will have the ability to create custom coupon codes, all you have to do is ask for them. These are great for increasing conversions as the coupon can make a huge difference such as making it a trial offer or get something free. People love to think they are getting a good deal.

Ask For a Special Offer

Some of my best converting affiliate links convert so well because of the special offers I am able to offer my readers. For example a $1 Trial or a Bonus offer only available to my readers.

Ask For a Higher Commission Rate

If you are doing a good job at promoting a product, it’s quite possible that you can get an even better commission rate. If it’s a digital product that you are promoting, then the cost of each customer to the seller is very low, so it’s nearly 100% profit. So they can and often are prepared to offer more than 50% commissions, because whatever they earn, is often a result of doing very little.

Some product owners are even prepared to give 100% commission rates because money is not just earned with the first sale, but future sales and let’s not forget the ability to email them promotions.

How to Monetize a Blog By Creating and Selling Your Own Digital Product

Brainstorming Products To Create

Often, coming up with a product to create is an easy task. If you’re doing a good job, your readers should be telling you what they want.

If you are stuck for ideas, take a look at your most popular posts and ask yourself, can you make a product around one of these articles? Not only has the subject proven to you to be popular but you already have a very targeted traffic source to sell too.

Here is a list of different types of products I’ve seen bloggers create:

  • eBooks (Traffic Domination)
  • Checklists (110 Blog Post Headlines Proven To Get The Most Traffic)
  • Services (Done for you blogging service)
  • Consulting (Talk about how you can improve your blog)
  • Membership Websites (8 Week Training Course for Launching Your First Product)
  • Software (PopUp Domination)

Sales Page

Creating Your Product

Well, let’s assume you are creating a digital product, teaching something. And you want to deliver it as an eBook or membership website. To start with, I recommend you create an outline of everything you want to teach.

Now either decide if you want to offer it in text or video, or both.

If you decide you want to offer it as text, that’s simple enough, just get it converted to a PDF and give the customer the download link once they purchase.

If you want to do a membership site, you need to get some membership website software and install it on your blog. Now this can be quite simple, but you may have to hire a developer, depending on your ability level. If you are offering your training in video form, just upload it to AmazonS3 and insert the videos into your site.

Just in case it’s crossed your mind, if it’s a software product you plan to make. You need to find a great developer and make sure you have a budget to see the project through. If you don’t properly plan out your product, it can end up costing you a lot more than you expected!

Selling Your Own Product

You should plan to do this in two main ways, via your own website/mailing list and via affiliates.

Let’s begin with what you will do on your own website:

Firstly, you need to make your readers aware of what’s coming. You want them excited. You want them to buy the second it’s for sale.

We once launched a product and before we even announced it was on sale, two people had found the sales page and bought it. The next 98 customers signed up in under 100 minutes.

This is because we pre-sold our audience. Not only this but we added scarcity. We told everyone that, for the first day, we only were going to offer 100 accounts for sale. So they had to be quick!

To get started selling, you need three things:

  1. A landing page. (Page dedicated to selling your product).
  2. Merchant account. (We use Stripe and PayPal).
  3. Checkout page software.

Readers visit landing page, they click the buy button, they go through the checkout page process and then pay via your merchant account.

Then once they pay, they either end up on the download page or they receive an email with a link to download the product there.

Samcart

Getting Affiliates To Promote Your Product

You will earn a lot more money from affiliates promoting your product than you will earn selling it yourself.

Once you start working at this, your focus with your blog will become a lot more than a blog but rather a business. You will have assets, multiple income streams and more.

Often people think, well, if all the money is be made from creating products, then why even bother creating a blog. A blog gives you credibility, authority. Without the blog, you would find it a lot harder to sell your product and also to understand the industry you are in. At least, that’s our experience.

Affiliate Page

Take Action Today

There you have it, that’s our top two strategies for monetizing any blog or website.

If you could only take 3 things away from this post, I hope they are:

1. Using a Lightbox optin I was able to significantly increase my daily email opt-in rate (304% +). I wish I had started using it sooner.

2. Test promoting different products, one product I promote, out sells all others by at least 20 to 1 and I wouldn’t have know that if I had not switched around promotions on my site.

3. ASK! My conversions and sales continual increase because I’m always asking my affiliate managers for more, a free trial, coupon codes, different landing pages – if it’s going to make you more sales, it’s going to make them more money and so they should at least make an effort to help you.

Good luck!

Read more: ‘14 Ways to Make More Money From Email Marketing’

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Top Earning Blogs – Make Money Online Blogging https://www.incomediary.com/top-earning-blogs https://www.incomediary.com/top-earning-blogs#comments Tue, 19 Mar 2013 12:10:27 +0000 https://www.incomediary.com/?p=125 Superstar Bloggers Making Fortunes Online Today I decided to research how much my favorite blog’s are earning every month and I wasn’t surprised to see some of them make over $100,000 per month. These are blogs and success stories that have inspired me to become a blogger. These Superstar bloggers continue to inspire me to ...

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Superstar Bloggers Making Fortunes Online

Today I decided to research how much my favorite blog’s are earning every month and I wasn’t surprised to see some of them make over $100,000 per month.

These are blogs and success stories that have inspired me to become a blogger. These Superstar bloggers continue to inspire me to this day – and they have kept me motivated to not give up whenever it got tough, especially in the early days.

I hope this inspires you. If you think it’s time to start your own successful blog, then you absolutely must check out my post on how I create websites.

Special Notes:

1) To give you some idea of the potential available – top blogging network, Weblogs, Inc. is believed to earn about $30 million a month revenue from 13 million unique visitors.

2) And it is not just about making money monthly it is also about building a BUSINESS that can be sold, such as 22 year old Johns Wu did when he sold his blog for $15 Million.

Disclaimer:

Some of the website’s featured in this top list are only estimates and are not all 100% correct just a indication of how well they are doing regarding making money from their blog. If you would like to be featured in this list or know of any blogger’s that should, please comment below!

Check out the TOP EARNING BLOGS list below. I have already interviewed a number of these Superstar bloggers but hope to interview a lot more of them over the coming months – so watch out for that.

30 Blog’s That Make A Lot Of Money Online

RankWebsiteOwnerMonthly EarningsMain Income
1The Huffington PostArianna Huffington$2,330,000Pay Per Click
2TechcrunchMichael Arrington$800,000Advertising Banners
3MashablePete Cashmore$600,000Advertising Banners
4Perez HiltonMario Lavandeira$450,000Advertising Banners
5NoupeThe Blonde Salad$200,000Private Advertising
6Smashing MagazineVitaly Friedman$190,000Advertising Banners
7SmartPassiveIncomePat Flynn$153,000Affiliate Commissions
8Timothy SykesTimothy Sykes$150,000 Affiliate Sales
9Tuts PlusCollis Ta'eed$120,000Membership Area
10Life HackerGina Trapani$110,000Advertising Banners
11GothamistJake Dobkin$110,000Pay Per Click
12Tuts PlusCollis Taeed$110,000Membership Area
13Venture BeatMatt Marshall$100,000Pay Per Click
14Slash GearEwdison Then$80,000Pay Per Click
15Car AdviceAlborz Fallah$70,000Advertising Banners
16Life HackerNick Denton$60,000Advertising Banners
17DooceHeather B. Armstrong$50,000Pay Per Click
18Steve PavlinaSteve Pavlina$45,000Pay Per Click
19Talking Point MemoJoshua Micah Marshall$45,000Advertising Banners
20ProbloggerDarren Rowse$40,000Advertising Banners
21KotakuNick Denton$32,000Advertising Banners
22Expert PhotographyJoshua Dunlop$30,000Product Sales
23ShoemoneyJeremy Schoemaker$30,000Private Advertising
24Coolest GadgetsAllan Carlton$30,000Advertising Banners
251stWebDesignerDainis Gr?veris$20,000Product Sales
26JoystiqAOL$18,000CPM Advertising
27PC MechDavid Risley$16,000Affiliate Sales
28AbduzeedoFabio Sasso$12,000Advertising Banners
29SizlopediaSaad Hamid$11,000Pay Per Click
30Overhead in New YorkMichael Malice$9,000Advertising Banners

How They Make Money From Blogging

There are over a dozen methods these top blogger’s are using to monetize their blog, different techniques for each niche. Some niche’s are easier to promote products to, some have high paying keywords and some are easy to drive millions of visitors every month! Below is a run down on some of the techniques used.

Advertising Banners

Make Money Blogging Selling Advertising Banners

By far the most popular advertising method so far in 2017. Website owners love this because they know they are guaranteed the money, other techniques such as affiliate marketing can go up and down a lot depending on what you promote.

CPM Advertising

Make Money Blogging Selling Advertising

This method is really popular for the website’s that receive a huge amount of traffic, advertisers pay you for impressions rather than sales or clicks! As long as you can predict your impressions which is usually east to do, you know how much you will earn.

Affiliate Sales

Make Money Blogging Selling Affiliate Products

Selling on commission depending on your niche can be a huge earner and is by far my biggest earner. You promote great products and then get great commissions.

Pay Per Click

Make Money Blogging With Google Adsense

By far the easiest way to earn money online from a website or blog is from Google Adsense and being paid per click. Can be very lucrative if done right!

 

How We Make Money Blogging

We have spoken a lot about how we monetize our blogs and make money online.

On IncomeSup, we don’t sell any advertising or have any advertising banners. I feel like it limits how much you can make.

Say you sold an advert for $1000. You now know you are guaranteed to make $1000 this month, but, you also know you are going to only make $1000 from this advertising space.

When it comes to making money from blogging, we focus on two techniques.

Technique 1: Affiliate Marketing

Selling other peoples products and get a commission every time we make a sale.

Technique 2: Selling Our Own Products

Creating and selling our own eBooks and software. For example, we sell an eBook on getting more traffic and we have a software product that lets you create high converting popups.

We go into a lot more detail about these two monetization methods in this post about monetizing your blog.

The Longer You’re Not Taking Action, The More Money You’re Losing

The biggest difference between people who create successful websites and people who fail, is those who make it, didn’t give up.

If you want to get more traffic to your website, click here!

To Your Blogging Success,

Michael Dunlop

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5 Different Ways To Get Email Subscribers – What Converted Best? https://www.incomediary.com/get-email-subscribers Tue, 06 Oct 2015 13:27:29 +0000 https://www.incomediary.com/?p=23843 We have been building email lists for over 11 years now. It’s not only one of my favorite ways to make money online, but it’s also a great way to drive traffic instantly to your site. Today I want to share with you our best tips to get email subscribers. Over the years, we have ...

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We have been building email lists for over 11 years now. It’s not only one of my favorite ways to make money online, but it’s also a great way to drive traffic instantly to your site. Today I want to share with you our best tips to get email subscribers.

Over the years, we have had 100,000’s of people sign up for our mailing list, so today I thought it would be a good idea to share with you what works best when trying to get email subscribers.

You ask any top marketer, what is their most important marketing tool, they will tell you it’s email.

Why?

Because nothing is as consistent as email marketing.

With the click of a button, you can instantly send an email to a group of people with your offer. You don’t have to wait for them to come to you. They have already shown interest and want you to email them.

Take a look over the last 10 years.

Google Adsense was the go to way to make money from a website. You could earn over a $1 a click. Some people made as much as $25 a click. It was brilliant. People coming to your website didn’t even know what the ads looked like and would click them all day long.

As time went on, more websites used it, with more people offering clicks, the earnings per click went down. Web users learned what ads looked like and stopped clicking them as much. Google’s terms got more strict. Eventually website owners started looking for something new to make them money.

Then came Text-Link-Ads.

Website owners used this site to sell text links on their site.

A large part of Google’s ranking algorithm is based on how many quality links you have pointing to your website. This meant big companies were happy to pay a premium to get links, to push up their search engine rankings, getting them more traffic and making them more money.

You could add 10 links to your sidebar and make $1000/month.

Even sites with low traffic could charge a lot for links because people weren’t buying links based on traffic, but how much Google liked their site.

Google hated this.

Google wants to show users the best possible match for their search. Not those who cheat the system.

As time went on, Google started punishing sites who bought and sold links. Quickly the price of links dropped and everyone was left looking for a new way to make money.

When Twitter came along, website owners could sell promotional Tweets to their followers. Over time, quite quickly in fact, Twitter became to busy, there was to many people competing for attention, Tweets started to perform less and thus, people stopped buying Tweets.

There are dozens of examples of monetization techniques making people rich, but over time… stopped working.

Email marketing has remained consistent. That’s why top marketers focus on their list above all else.

Even if email dies one day… marketers will still focus on their lists. Before email, marketers would send letters in the post. After email, who knows how they will contact their list, but there will be a way and it will continue to perform.

That’s why you should focus on your list.

What Works Best To Get Email Subscribers From a Blog

Over the last 11 years, we have tried and tested dozens of different techniques to build our list.

We wanted to know what are the best ways and in what order do they perform.

So over the last two weeks, we tested the 5 most popular ways to show signup forms on a website.

They are:

  • The top of the homepage
  • Bottom of posts
  • Sidebar
  • Squeeze page’s
  • PopUp’s

Below is a breakdown of how well they did.

Before you continue, take a minute to think, in what order do you think they came?

The Results

ID Stats AWeber

Total new subscribers: 4382

  1. PopUp Domination brought in 2,803 new subscribers – 63.9%
  2. Footer Signup brought in 774 new subscribers – 17.6%
  3. Homepage Signup brought in 309 new subscribers – 7%
  4. Squeeze Page brought in 296 new subscribers – 6.7%
  5. Sidebar Signup brought in 200 new subscribers – 4.5%

All 5 techniques were active at the same time, competing against each other.

It’s worth mentioning that all of our traffic for this test is from free traffic sources, interested in a wide range of subjects. (which explains our low conversion rate)

Continue below to see a breakdown of why they performed the way they did.

Getting Email Subscribers From a Homepage Header Box

Get Email Subscribers From Your Homepage

We first added an opt-in box to our homepage back in 2007.

In 2009 we decided to try something bigger, we added a full width opt-in box right under our header.

Overnight we saw a huge increase in new subscribers.

At the time, hardly anyone was displaying opt-in boxes like this. Now you see them everywhere and for good reason.

Most people who visit your homepage will come from other pages on your website. They come to your homepage because they have seen something that has made them interested enough in you that they wanted to stay and look around. Because of this, your homepage is one of the highest converting pages on your website.

Getting Email Subscribers With Below Blog Post Opt-in Boxes

Get Email Subscribers From Footer Opt-in Boxes

Having a subscription box below blog posts is a good idea because visitors have just read your post. Your post has just sold them on who you are and the value you can deliver.

Placement is everything. The difference between putting this box at the bottom of the page and the bottom of a post can be as much as 500%.

Getting Email Subscribers From Sidebar Signup Forms

Get Email Subscribers From Sidebar Opt-ins

The sidebar is probably the most common place you will see an opt-in box.

It’s also the lowest converting signup form on our site.

Why is this?

Could it be because you have less space to promote your offer?

Is it because people are use to seeing it and switch off?

Or perhaps it’s because all the other techniques grab their attention first.

It performed so badly for us that we have decided to delete our sidebar signup. It isn’t worth it. It takes up a lot of space that could be better used to direct people to more content. The more content users see, the more opt-ins we get and the more sales we make.

Getting Email Subscribers From Squeeze Pages

Get Email Subscribers From Squeeze Pages

Every website needs a squeeze page.

It’s a page that’s soul purpose is to promote your email list.

You can link to it in posts, emails, adverts. Subscribers can use this link to tell their friends how good your emails are and to go here to sign up.

Often, I will be writing something and want to reference my mailing list. It’s a lot easier to link to your squeeze page then to tell a reader the location on a page to go to and sign up.

Use Optimizepress to create high converting squeeze pages effortlessly.

Getting Email Subscribers From PopUps

Get Email Subscribers From PopUps

The almighty popup. Just 7 years ago it was rare to see one. In 2017, they are used by the majority of websites.

I’m sorry.

A big reason for that is because of us.

Five years ago, I was having a conversation with a guy at an event about how his site was using them to get email subscribers. It was by far the most powerful tool he was using to skyrocket his mailing list.

I wanted in.

I searched for an easy way to add a popup opt-in box to my website. The best I could find was a simple white box which would only allow me to edit the text.

But I wanted a popup that looked and converted great!

So as soon as I got back from the marketing event I spoke with my designer and asked him to make me one.

Overnight our email subscribers jumped by over 507%.

OVERNIGHT.

Never have I seen something blow up so quickly.

I was now getting as many new subscribers as the big guys in my industry but with a fraction of the traffic.

On a call the next day, I told my designer about the results. I dropped the suggestion that it could be a good idea to go into business together and build a WordPress plugin so that other websites could easily add a popup to their site. He would supply his web development team and I would bring my marketing skills.

I did for a brief moment think to myself, perhaps it’s not a good idea to release this because it works so well. Perhaps I should keep this to myself, my secret edge. But I knew it would be big and if I didn’t do it eventually someone else would.

We worked round the clock for 11 days to build the first version. A time frame we gave ourselves because we were concerned that another marketer was working on a similar project. In the end, they were working on something else.

In our first week, we sold over 500 copies.

At the time, a lot of top bloggers spoke publicly about how they didn’t like it and were against us. Now they all have popups on their sites.

Over the years that followed we have invested 1000’s of hours on development.

Today, over 60,000 websites are actively using our software.

What you need to know about PopUps

It’s the No. 1 way to build your list, by far!

Why?

Because it’s kinda hard to miss.

You see it before any other signup form.

So how can you get your own and what’s important?

Go to PopUpDomination.com and signup for our FREE 14 day trial.

As for tips for getting the most out of your popup:

Test everything.

Try different popup designs, colours, copy and promotional images. Split test something new every week to increase conversions.

Display different popups based on category. If you have one popup, not every reader will be interested in what you have to offer. Setup different offers for each category to put your email marketing on steroids.

Display settings matter. Work out how often to display your popups and after how many pageviews/seconds on page.

That’s it.

If you can only use one email marketing technique to get email subscribers, you should be using PopUp Domination.

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10 Ways SamCart Will Increase Your Checkout Page Conversions https://www.incomediary.com/increase-your-checkout-page-conversions-with-samcart Wed, 12 Nov 2014 21:11:14 +0000 https://www.incomediary.com/?p=20758 SamCart, a new SaaS product for digital marketers is something we’re really excited about. The brainchild of a very successful internet marketer, Brian Moran, of “Get 10,000 Fans”, SamCart was built from the ground up to be a tool internet marketers could count on to help move people through their funnels and close sales. Starting ...

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SamCart, a new SaaS product for digital marketers is something we’re really excited about. The brainchild of a very successful internet marketer, Brian Moran, of “Get 10,000 Fans”, SamCart was built from the ground up to be a tool internet marketers could count on to help move people through their funnels and close sales.

Starting with just Brian, his brother Scott and a couple of contractors, they have grown SamCart to a team of 15 and they are helping over 5,000 small businesses sell more of their stuff online.

Below, I will outline some of the best ways using SamCart has increased our conversions and why it’s our online shopping cart of choice!

10 Ways SamCart Will Increase Your Checkout Page Conversions

#1. Templates Library of High Converting Themes

We know a robust template library is super important for any business marketing online. While it is still in the early stages, SamCart features a template library of high converting checkout and upsell designs.

Each of their templates is hand designed by marketing professionals with years of experience in online sales and a great understanding of what sells in today’s online environment.

One awesome benefit of this is that as our customers use the various templates, we are able to see what works and doesn’t as they push traffic and conversions through the pages.

Basically, the more users and sales we move through SamCart, the more data we can gather on what’s working and what isn’t, and the better the product will become.

#2. One Click Upsells

1 click upsells

One of the biggest differences between SamCart and other checkout services is they offer something that no one else in the market does. One click upsells. What this means, is that after visitors have checked out on their first product, they can be presented with a series of upsell products that take a single click to buy and do not require any additional information.

One of their brands (Get 10,000 Fans) uses these upsells to turn $10.00 report sales into an average $50.00 in sales per customer. They do this by offering a smaller $10.00 product on the front end, and then upsell a more expensive product or two that compliment the needs the first product filled.

#3. Variable Elements

The majority of the elements on their checkout pages and upsells are customizable. What this means for you as a user is that it is incredibly easy to set up high impact split tests, as we’ll discuss in the next point.

#4. Split Testing

Proper split testing is a critical piece in optimizing a funnel.

Most successful digital marketers split test every single thing that they can. And now you can split test your checkout cart and upsells. SamCart supports split testing on both your checkout pages, and your upsell funnels.

What this means for your business, is that if you are wondering, “Will a $97.00 product convert differently than a $197.00 product?”, you can split test the funnels. Meaning, half of your traffic will flow through one upsell process, while the other half uses another. One powerful insight we found from this was that our $97.00 upsell had the exact same conversion rate as the same product at $197.00. This nearly doubled our customer value.

#5. Mobile Responsive

Mobile Responsive

As many of you know, mobile traffic has been becoming a bigger and bigger part of your web traffic over the last 10 years. While this is great in that people are accessing you more frequently, from more places, it comes with its own set of challenges. The primary challenge, is that many websites and in particular, checkout options, do not play well with mobile devices.

Where SamCart addresses this is that all of our checkout and upsell funnels are mobile optimized. You will never lose sales because someone is trying to act quickly on an email offer they just received on their mobile. They are routinely seeing their customers improve overall conversion rates by 10-30% by having mobile ready checkouts.

#6. Quick Page Loads

Attention spans are shorter than ever. That’s why they prioritize a quick page load experience. What this does for your users is that it makes movement through the funnel as smooth as possible. We don’t want people getting distracted waiting for things to load. We want to make the most of the excitement we generate!

If page load time is an issue for you, I also highly recommend you check out MaxCDN.

#7. Branded Checkout Page Experience

Users who make it to a checkout page are sometimes presented with a page that looks nothing like what they have been experiencing up to this point with your brand. This can be a little bit jarring, and risks sucking a bit of the excitement out of them that you have worked so hard to maintain throughout your advertising campaign and funnel.

Where SamCart can help with this is that every one of their landing page templates is customizable, and designed to convert. No more generic carts, now your shopping cart can be as much a part of your marketing strategy as every other piece.

#8. Guarantees

Every SamCart checkout page comes with a section to post whatever guarantee you may have. This helps give your future customers a sense of security because if you are willing to refund them or have a similar guarantee, you are willing to stand behind your product.

Here’s a good article explaining the power of guarantees on conversion rate.

#9. Bonus Section

As we in the digital marketing space know, having the right bonuses with your products can make or break an offer. That’s why the SamCart checkout pages are built with this specifically in mind. We want you to be building value for your customers from the the very first exposure, all the way through their purchase.

Each checkout page comes with a prominent section dedicated to reiterating your offers. Just think about a possible customer sitting in your checkout on the fence. Oftentimes, a reminder of what a great product and offer they are getting can be enough to get them to click that final submit button.

#10. Safety and Security

Rarely does a day pass without hearing about a company getting hacked, or losing their customer’s data. We know this is a big issue for online businesses like yours, so we made sure that security, and visibility of said security were a big part of the design. Every cart is SSL encrypted, meaning your customer’s data will be safe, and you will be able to confidently run your business.

SamCart has our vote. If you’re a digital marketer who sells products online, you’ll absolutely want to install SamCart sooner rather than later and you can get instant access by clicking here.

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7 Reasons You Need To Change PopUp Solutions (or lose money) https://www.incomediary.com/best-popup-software Mon, 04 Jul 2016 13:10:02 +0000 https://www.incomediary.com/?p=26772 A lot has changed in the last 5 years. The majority of websites now get the majority of email subscribers through popups. Here are 7 ways your popup software isn’t up to scratch: 1. 95% of popups are not mobile responsive This is something we have mentioned a lot! But I need to emphasize it ...

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A lot has changed in the last 5 years.

The majority of websites now get the majority of email subscribers through popups.

Here are 7 ways your popup software isn’t up to scratch:

1. 95% of popups are not mobile responsive

This is something we have mentioned a lot! But I need to emphasize it to you, because, still, in 2016, 95%+ of popups I see, don’t display correctly on smaller screens. I’m not just talking about mobile and tablets, even on my 13inch MacBook Pro, more often than not, the popup doesn’t display correctly.

Popups are often broken, blurry, don’t scale, you can’t close them or you can’t even see the popup all together!

Take into account that over 30% of web users are using mobile, you are potentially missing out on some HUGE gains.

For this one reason alone, it’s worth switching popup software.

It’s important that you go check your website on different browsers and different size screens. Play around with your browser, make it really small to see how your popup adapts. From our experience, it’s very unlikely that the popup software you are using is mobile responsive, even though they may advertise it as being so.

Above all else, this is probably one of PopUp Dominations strongest features. I never have to see a broken popup. You can see in this user review video, how our popups adapt in size as you play around with browser size.

mobile-responsive-pd

2. WordPress popup plugins are a liability

Every WordPress plugin you have will slow down your website. Slower websites, lower conversions, less traffic.

But that’s not all.

WordPress popups often conflict with existing code on your website which means they don’t work and can end up looking terrible! It’s essentially another thing that could go wrong with your website. And if you are anything like me, there is already enough that can mess up my site, I don’t want anything else to go wrong.

Using PopUp Domination, you don’t need to upload any files, everything is hosted by us. So you don’t have to worry about code conflicts, or our app slowing down your website.

3. Your popup designs suck!

Again, it’s 2016 people. Why do your popups look like the free ones that don’t convert?

PopUp Domination isn’t just a software company, it’s a design company.

Design is everything. It’s what the users see’s. Do you want your brand associated with great design or bad design?

We have an ever-growing popup template library where we release new designs every month!

Every popup can be customized to be any colour, so it will perfectly match your colour scheme.

Popup - 2-2

4. They copy, they don’t innovate

I’m sure you can create some good software if all you do is copy other people. Problem is, you will always be behind the curve. Your users will always get features later than anyone else. And with such a fast pace world, technology is always evolving.

PopUp Domination was first to market back in 2010 and we have been innovating ever since.

5. Your popups gets blocked by ad blockers

What’s the point of paying for software that doesn’t work.

PopUp Domination doesn’t get blocked by blockers.

How is this possible?

We do our best to follow AdBlock guidelines, and offer the ability to exit Popup on any device. If for some reason they decide to block us, we change the code dynamically which will mean our popups will appear again. It’s a lot more complicated than that, but essentially the code was written in a way which makes it very hard to be blocked and if it is blocked, it’s something we can fix very fast.

More than anything, the reason we don’t get blocked is because we keep on top of it.

6. No split testing (or it doesn’t work)

Anyone who knows marketing, knows that split testing is king. It’s the easiest way to make more money because you don’t need more traffic to do so.

Split testing works by putting 2 or more designs against each other in a competition to see which performs best. It’s something we always have running in the background.

It’s surprising how much small design changes can lead to large conversion increase. Test everything from, text, images, colours, etc.

Often when we hear people switching to PopUp Domination from another solution, they tell us that they are doing so because this feature didn’t work with their old software.

7. Customer service stinks!

There is nothing more frustrating than not being able to talk to someone when you have a problem.

A lot of companies are proud to offer 24 hour response times for support. If you ask me, that’s not good enough. If I have a problem, I want it solved, now! And I don’t want a headache trying to figure it out myself. That’s why at PopUp Domination, we offer over 15 hours of live chat every day where our team can help you solve your problem, quick!

live-chat

There you have it, 7 clear cut reasons why you need to make the switch to PopUp Domination today!

Head on over to our site and if you have any questions, jump on chat and I will be happy to help!

 

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Writing Sentences That Sell https://www.incomediary.com/writing-sentences-that-sell Wed, 29 Jun 2016 16:12:02 +0000 https://www.incomediary.com/?p=27117 Writing sentences that sell is about making MONEY! (Just in case you thought it was about grammar!) Use these writing gems to convert your next email, blog post or website into a money making machine! If you’re not doing these, you’re not in business! How To Write Sales Copy That Makes Money 10 pro steps ...

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Writing sentences that sell is about making MONEY!

(Just in case you thought it was about grammar!)

Use these writing gems to convert your next email, blog post or website into a money making machine!

If you’re not doing these, you’re not in business!

How To Write Sales Copy That Makes Money

10 pro steps to writing short, punchy statements with clear verbosity – that SELL!

These are the steps the Pro follows to make money online.

#1. Write in the Tense You Sell In. It Starts With Avoiding the Past

For the sake of business, don’t dwell in the past. If it happened there, then that’s where it stays. In the past. Discussing the past when selling is forgetting you exist now with a solution at hand. You get one chance with writing. Going back is not moving forward. It’s not taking action.

Talk about today and what your vision makes of tomorrow. Not what tomorrow “will be” but what your ambitions, product or service says it is.

And I’m not suggesting the past is escapable. The secret to talking about it without rambling on is in the power of “ed.” The “ed” is a suffix. You know, like talked, walked and called. “We talked yesterday,” is more direct than, “Our conversation yesterday is when we spoke.”

Notice how the absence of “ed” forces more to be written in that sentence. Using “ed” eliminates the clutter. The B.S. from your writing. Extensive details about the past is rarely necessary anyway. So “ed” only leaves you with what’s important. Think in absolute terms, so your readers know EXACTLY what they must do today.

#2. Write with certainty, avoid “was,” “might,” and “would”

If he “was” going to do something, then he won’t or hasn’t yet. Bear with me. If you “will,” then the outcome is uncertain. Think about it. You either “are” or “aren’t.” Anything you “would” do has a strong chance of never occurring. Whenever you write that something “is to be,” it’s because reality, as in this moment, says it’s not.

I hope you’re catching on. These are simple shortcuts that keep you from going around in circles as you sell with sentences. No one online has the time for “maybes.” So to write with certainty, avoid “was,” “might,” “would” and phrases like “to be.”

Those tend to go nowhere.

You can eliminate “will” while we’re at it. Sentences that sell. …use “will” to convey power only. Or one’s will power. The other means “possibly.” Here’s what you use instead: “are,”

“am” and “is.” The sun “is” hot. I “am” hungry. You “are” here. Healthy sales conversions depend on that brevity.

#3. Cut Out %50 of Your First Attempt At Selling With Words

This is trial by fire for the uninitiated. Professionals understand it, but it’s truth is vague without trial. No matter how pretty a sentence is, if it’s the first time you wrote that particular sentence, cut out 50 percent of it. That’s a minimum. Do more if you can. Close your eyes if you have to, but deal with the pain because you must.

Sentences with clutter don’t convert well. Their message isn’t optimal. Beginners feel conversions are perfected the first time around. Here’s the thing, sentences carry more weight than necessary at first. ALL sentences do! So pros give them a makeover as they’re committed to paper. A CTA is more powerful slimmed down to important points only.

edit ruthlessly malcolm forbes

#4. The Difference Between Latin, Anglo-saxton and Which Converts

You weren’t taught it in school. This is a history lesson that converts. Consider these languages: Latin, Italian, Spanish and English. Each conjugates differently though the words are often similar. They’re variants of the same in many ways. We, we’ll stick to the words of the Anglo-saxons.

Here’s why: Words like determination–or others with four to five syllables–come from Latin derivatives. The Latin words that are snobbish and overly intellectual. Seriously. Here’s an example: “The exceptionality of independently existing without the departmentalized features of imprisonment is an establishment for exhilaration.”

These are words that have “dent,” “ment” and “tion.”

And that multi-syllabic sentence above actually makes sense. It’s just too much for anyone to deal with. That’s where the Anglo-saxon words come in. They’re optimized by today’s technology. The Anglos inhabited Britain. Their English was short, one to two syllables words that express all under the sun.

Like plate, bed, hope, saw, walked, bead, ate, slept and loved. Those are the words your readers connect to when buying. They say everything with less.

[Explore Further: Writing English as a Second Language]

#5. A Verb Sells a Noun as an Auxiliary Sells a Pronoun

Here’s where you get confused. It’s not your fault though. We use grammar based on our education. For example, verbs and nouns are related. Everyone knows what a verb is. It’s the action that a noun takes. Everyone knows what pronouns are. But few people can tell me about auxiliaries.

Hmm. …

I call auxiliaries the pronouns of verbs. Or the verb’s version of pronouns. Pronouns represent a noun without referencing the nouns’ name. They help avoid, ” ‘Gary’ was sad when ‘Gary’ got home and into ‘Gary’s’ bed where ‘Gary’s’ blanket was.” We write sentences that sell by eliminating that.

With pronouns: “He was sad when “he” got home and into “his” bed where “his” blanket was.”

The same effect occurs with auxiliaries. But auxiliaries take place of actions.

They improve sentences that use flowery verbs, complexity or useless repetition. Some auxiliaries include, “am,” “are” and “is.” “The dog ‘is.’ ” Without that auxiliary to shorten the dog’s verb of being, often you get: “The dog stands there with brown fur and breathes heavily while thinking of food.”

The first sentence uses three words. Without “is” to substitute the dog’s many verbs, you get standing, having fur, breathing, and thinking. Not only do readers want less naturally, but technology makes a greater need for it. No one has the time or wants to give it online. So improve your sells with less written in the first place.

#6. Define Your Subject But Start With It To Get It Sold

As an editor who’s managed up to 12 writers at once, I’ve seen a lot. In attempt to sound cool or be creative, we make our biggest mistakes. With poetry or funny Twitter statements, the rules might change. But we need rules to improve conversions.

Being vague about a subject is common. But getting an action from readers requires forward thought. Front and centered. There are two rules to achieve this. Rule one is leading with the subject. Writing about “Doris the cat” means you start the sentence with “Doris the cat.” For selling’s sake.

The second rule is “one thought.” Your subject is defined. Now keep one thought to it. That’s one thought per sentence. Having more is too risky. Especially if you’re not a professional. Write sentences with one thought when you’re selling. Mention the subject of that thought first, and start with it.

#7. Throw Out Your Dictionary! Pitch With A Damn Thesaurus!

Dictionaries tell you what words mean, but a thesaurus will tell you how to use them. Trimming sentences down is best done with one word to substitute many. There’s usually one word to do it. Visit my Twitter profile, and you’ll find the quote: “One word to say it beats out ten that sound good.”

But that means nothing if you can’t find the right word. Find it with the help of a thesaurus. Casually read one now and then. Get in the mindset of inherently knowing the substitutes. While you’re writing, have a thesaurus handy. With a digital thesaurus or one online, you type a phrase in. The best single word match then appears.

Readers appreciate it. They don’t have to think about pulling out their credit cards. They’ll know it’s exactly what you meant by requesting it.

#8. Yes. Vernacular Does Not Convert Well

What we’ve covered deals with common habits WE all have. What tradition taught us. Instead, think outside that box. Stop. Look at what you wrote. Take it out if it resembles typical language. “A bird in the hand is better than two in the bush,” is an amazing proverb. But the same person benefits with, “This option is better.”

Flowery prose is your enemy when convincing readers to act. It misdirects them from the quickest resolution.

#9. What IS The Action Verb’s Leverage to Sell Anyway

There are two types of verbs. One is passive. The floor that gets walked upon, or the tree that gets watered. The other does the action. That’s the person who walks on the floor, or the one who waters the plant. It’s the difference between the kid who got punched and the one actually doing the punching.

If you got hit, you were passive. But doing the hitting makes you active. Writing sentences that sell requires an active voice. A way of writing where solutions and ideas behave. The reader never impresses behavior on them. Sentences that take charge sell. Those that lack surety fall prey to whims and fancies of the reader.

#10. How In One Shot, YOU Write Sentences People Buy

Here you close your eyes. Pray. Think less when seated to write. No fancy skills required. Writing is never perfected the first time. There’s a process involved. When in it, aim to use little. Write ten sentences in one paragraph for example. Make each five words, no more and as an exercise. Don’t worry about coherency.

It’s only important to think of proving and not suggesting. Confirming and not asking. Clarifying and not assuming. The above guide is for referencing while editing your work. Until you get the hang of it and it comes naturally. Until you see readership improve, conversions increased and sells happen more often.

Write straight to the point. Those sentences sell more.

Recommended Reading for writing sentences that sell:

=> 35 Copywriting Tips & Tricks

=> To Keep Your Customers, Keep It Simple

=> How to Create a Killer Offer That Converts Like Crazy!

=> Edit Ruthlessly

=> Hemingway App

Remember the copywriting proverbs: “Telling is selling” and “The more you tell, the more you sell.”

Well here is another…

The more you can say with less, the more you can say (tell)… period!

Telling using less is about creating sentences that sell.

Writing Sentences That Sell (Infographic)

Writing Sentences That Sell and make you money

Author Bio: Khalil Minor is an accomplished copywriter – helping writers, entrepreneurs and businesses.

Final Thought:

“Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can’t give the data directly and briefly, you must consider writing the copy again.” Jay Abraham

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