Back in November we had the world’s best email marketer speak at our Info Workshop seminar.

His name is Tyler “Moneyfingers” Bramlett, and boy-oh-boy, did he ever deliver the politically incorrect TRUTH.

Here’s the biggest lesson he shared:

“People Drastically Over-Estimate What They Can Do In One Year Online AND Drastically Under-Estimate What They Can Do In 5 Years!”

Some background…

Tyler joined our Mastermind group three years ago.

In his words, he knew nothing about marketing, but he followed our advice, took massive action, made a lot of mistakes, and discovered one fundamental truth about success online…

…You must learn to create a captivating hook and irresistible offer if you want to be successful at selling.

“If you master the ability to create a captivating hook and irresistible offer,” Tyler said, “Then you will make a LOT of money.”

Tyler’s Rules for a Captivating Hook…

#1 – It Must Be SEXY

#2 – It Must Provoke MASSIVE Curiosity

It must have a strong promise, a quick-&-easy easy solution, and a unique angle.

#3 – It Must Be Congruent With The Bait

Outrageous Example:

This Sentence Provokes Curiosity, Fixes The Target Paid (Women over 40), Quickly and Easily and Puts Product in a Category of One

Use This 7 Question Formula To Determine If Your Hook Is Viable…

1. Who Is Your Target Demographic And What Pain Do They Have??
2. In One Sentence What Is The Big Promise Of Your Offer??
3. Does This Sentence Provoke Curiosity For Your Demographic??
4. Does This Sentence Fix Their Pain??
5. Does This Sentence Fix Their Pain Quickly?
6. Does This Sentence Fix Their Pain Easily?
7. Have You Ever Seen Anyone Else Use This Same Sentence?

Tyler’s Rules for Your Offer

#1 – Your Offer Must Be an Extension of the Hook

#2 – Your Offer Must Appeal to Emotion

Rather Than Focusing On What Your Product Includes, Focus On…

-> What It Will Do For Them
-> Why It Will Work When Everything Else Has Failed
-> Why They Shouldn’t Blame Themselves (They Never Knew This Info)

#3 – Your Offer Must Be Unique

Use This 7 Question Formula To Determine If Your Offer Is Irresistible

1. How Can You Present Your Core Offer An Extension Of Your Hook??
2. How Can You Make It Seem As Though It Wasn’t Your Idea To Create The Offer But Rather Your Duty?
3. How Can You Position The Value To Be 20Xs + More Than Your Price?
4. How Can You Do The “Ron Popeil Price Drop” In Such A Way That “Outside Circumstances” Are Allowing You To Further Discount The Price?
5. How Can You Add Value By Offering “3X Bonuses” That Help People Get Results Faster Or Easier?
6. How Can You Make Your Guarantee Unique And Personal?
7. How Can You Convince Your Customer That You Are THE ONLY PERSON IN THE WORLD With This Solution?

That’s 7-Figure Stuff right there. Thanks Tyler!

At our event, Tyler showed the audience how in the past 6 weeks he had made over $423,731. But Tyler didn’t succeed overnight. He struggled for his first year, just like I did, and just like Bedros Keuilian did. The key to success is…

…fighting through the initial struggles knowing that in 3-5 years from now you will add a ZERO to your revenues.

“The reality is most people underestimate the amount of work they need to do in their first year,” Bedros said in a big sermon to the group, “But those same people set 5-year goals too low. But work and experience operate like compounding interest.”

Real Success Online

“You make the least amount of interest back in the first year when you put money into an investment fund, but if you keep putting the same amount of money in each year and keep that interest rolling back in year after year, the power of compounding interest grows your wealth exponentially faster in year four, five and six.”

“The same principle applies to the knowledge you build in business. When you work your tail off the first year, you’ll find that future business ventures bring faster and easier success than with your first.”

“That’s the learning curve… or what I call the compounding knowledge effect. The harder you work in your first year in business, the faster and easier success comes in the future years. Don’t underestimate where you can be in a few years if you keep working hard and following your mentor’s advice today.”

Bedros is right.

Empires are built on strong foundations.

To build a strong foundation, you have to do the work.

Don’t let a few initial struggles derail you from your big goals and dreams. Just realize that the initial inertia takes a little extra effort to get over, but when you do, you’ll build momentum, and things get easier, and success comes faster.

Right now seems like a good place to “tell you to imagine where you could be in a few years”, but as Bedros and Tyler said, you’d underestimate it. You’d sell yourself short.

So just do this. Commit to doing the work and experience real Success Online.

Make the New Year a year of study, action, commitment, and a “Never Give Up” attitude.

Put in the place a strong foundation, make the investment in your future, and realize that the payoff is right around the corner.

We believe in you.

Craig Ballantyne

=>> Looking For Success Online? << =

Seek Out and Join a Mastermind Today!

Surround yourself with people you want to be like.

Remember – You are the average of the five people you spend the most time with.

To Your Online Success Online.

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Three times a year, in Miami, San Diego, and Nashville, Bedros Keuilian and I hold Mastermind Meetings.

Each meeting brings together forty online business owners to learn our latest secrets, hear from guest experts, and network with like-minded ambitious achievers.

It’s their chance to Play Up a Level and escape the isolation that comes with being a successful online business owner.

On the big day of the meetings, I line ‘em up, and Bedros knocks ‘em down

What I mean is that I pump up the group with mindset and motivation, and then Bedros teaches them the killer copy and sales converting tactics our members need to go and make their first sales (for our beginners) or their first 6-figure launches (for the advanced members of our group).

Bedros Keuilian, Craig Ballantyne, and the Nashville strip in the background

At the Nashville event in September, Bedros outlined the critical factors in creating a Killer Offer.

The Killer Offer Formula

=> Massive Social Proof
=> Extreme Value
=> Big Bonuses (including the “one thing” they want more than the main product)
=> Must-Have Urgency
=> Done-For-You Components
=> Complete Risk Reversal

StorySell – The Hero’s Journey formula

Bedros also taught us how to StorySell using the classic Hero’s Journey formula. It’s in every movie that you see and novel you read. “People resonate and learn from stories much better than facts and figures,”

Bedros said, “And the process, which I’ve outlined below, can be used in your email case studies, Facebook posts, used in live group or one on one selling and even built into sales copy, too.”

From Bedros:

The reader instinctively inserts himself into the story as the ‘hero’ and takes the journey in your story. Of course where it’s most powerful is that in your story the hero gets or achieves the reward… in real life the reader is left without the reward and therefore must take action on your offer in order to complete the journey and achieve the reward.

This is why story selling is so powerful… it works on a deeper, more subconscious level forcing your reader to commit to and resonate with the hero’s journey. And that dramatically increases the odds of the reader, listener, viewer taking the desired action that you want them to take. It also creates a deeper bond with you, the storyteller which is how you become the expert and authority.

SO WHAT’S THE FORMULA TO TELLING STORY’S LIKE THIS?

The Hero’s Journey…

1) the hero is called to adventure (they’ve had enough)
2) trials and failures.
3) meets his/her mentor or advisor (you)
4) growth in new skills and abilities?
5) death and rebirth (mindset transformation)
6) revelation (the big ah-ha I CAN do it moment)
7) atonement (make right with the higher power)
8) returns changed (In our business physically transformed)

Here’s an example..

I met one of our new Mastermind members, young Kenny Preslar, several years ago.

He went through some tough times but recently had a huge breakthrough.

Here’s his story and you’ll see that it follows the hero’s journey.

1) Frustrated as a young college kid – attended a 1-day seminar in 2012
2) Rejection – applied to become Craig’s business apprentice, but was rejected
3) Mentor – Learned from Craig virtually and through our email newsletters
4) Created his First Product – had minor success, but still struggled
5) Attended his 1st Mastermind Meeting with Bedros & Craig – overcame fear and doubt
6) Had his Big A-Ha moment – realized success required great copywriting
7) The Victory => His 2nd salesletter produced a best-seller
8) Radical Transformation – He now has the success and confidence he desired

Boom!

It’s that simple. Stories don’t always have to be long… they can be short and punchy so long as they follow the formula above and pull the reader into the hero’s journey.

More Copywriting Conversion Tips!

1) Create a Copywriting Swipe File

A swipe file can literally be a file folder where you print off great webcopy or where you rip out pages from magazines.

Your swipe file should contain all of the best headlines, offers, and ads you’ve read, so that you can refer to it when you are writing your own ads.

NOTE: A swipe file is NOT a “STEAL” file. You can’t plagiarize other people’s copy, BUT you can get inspiration from it.

(I keep a swipe file on my computer of the best emails and subject lines I get from email marketers.)

Go to Google and type in “100 Greatest Headlines Ever Written” and you’ll find a great resource to get you started. Two famous headlines of note include: “The Real Secret to Making People Like You” AND “Advice to wives whose husbands don’t save money — by a wife”. Can you think why they may work?

Copywriter friend Robert Phillips also suggests keeping a swipe file of metaphors. A metaphor allows you to explain complicated concepts quickly.

The example Robert gave me was from a health ad touting an antioxidant pill. In order to help readers understand the benefits of an antioxidant, the writers compared oxidation inside the body to what happens when your car rusts.

The reader will immediately think, “A-ha! I know what my car looks like when it rusts…and I don’t want that happening inside my body…so I need this pill.”

Metaphors are powerful, and you can find them in almost every piece of copy. Keep your eyes out for good ones to add to your swipe file.

2) The #1 mistake people make is not…

…asking for the sale.

Robert says he reviews a LOT of copy, and most people write a decent headline and make a great offer, but then really “wimp out” when it comes time to ask for the sale.

So make sure to keep a swipe file of the best closes, to see how the masters get their prospects to take action.

3) A good product with average copy plus a great list plus GREAT DESIGN = Success

Two things that can boost the success of “average” copy are:

a) Sending it to the right list

b) Adding Great Design – AKA “cosmetics” to the copy / message.

When you send great copy to people who aren’t interested, you won’t make many, if any sales. But if you send “okay” copy to a hungry marketplace, you’ll make a LOT of sales.

This is called having the right “message to market match”.

Of course if you have fantastic copy and a killer offer then the success you can expect will be greatly multiplied!

And it’s a very important mindset to have when building your list and creating offers for that list.

Great Design (cosmetics) can include adding photos, sub-headlines, different fonts, bolding text, plus using images like red arrows and yellow highlighting to point out the key parts of the copy that your prospects must read.

Now, beware, overdoing any particular ‘design’ feature – like too much BOLD of highlighting is not a good thing, That is why we say Great Design and you will find some great examples here.

Finally – for some more inspiration, (and adding to your Swipe File) Check out 10 10 Reasons Why You Suck at Email Marketing this helps you become a better writer and storyteller.

Conversion is key.

Talk soon,

Craig Ballantyne

Final Thought From Zig Ziglar:

“If people like you they’ll listen to you, but if they trust you they’ll do business with you”

The post How to Create a Killer Offer That Converts Like Crazy! appeared first on How To Make Money Online.

7 secrets to online success that will allow you to achieve those BIG goals!

For Online Success…

You must start your day with positive rituals that get you focused.

Do the BIG things first.

Eliminate temptations so that you remain focused.

Own your day and control your future.

#1 Know Your Vision

You must know what you really want and that’s having your vision.

The vision is for your business and your family life. Know what you want out of life.

It’s interesting when people are beginners, they’ll say a sales goal but don’t really know how to get there. It’s one thing for you to say, “I want to have a thousand sales of my product” but if you don’t have a blueprint for it, you won’t get there. You need a complete vision like, “Here’s how I can actually achieve 50 sales from 20 people or 500 sales from 2 people.”

So think about it…

Three years from now, where do you want your online business to be?

Where do you want your family to be? What kind of relationships do you want to have or need to repair? What kind of workday do you want to have? Once you know what you want to build, then you can determine the tools and avenues to take to get there. That’s the most important part of the equation.

#2 Know Your Marketplace

The second thing you need to know is your marketplace. You have to know your marketplace inside and out. You have to know what they want. You can’t take a square peg and try to put it into a round hole. You can’t force your product idea on the marketplace. You have to know what they want.

This is why I tell my coaching clients to write their sales copy first before creating their product because they’ll have a good idea if they can sell it or not. It’s much easier to put a couple of hours into thinking about your sales message than it is to putting a couple of months into creating a product that nobody wants.

What you think the world needs is probably not what they want. Don’t make that mistake. I’ve seen it made too many times. Even Amazon writes before creating. Amazon writes press releases for all their products before any are created, before any specs are even written up because they know they have to be able to sell it and hype it up before anybody is going to be interested in it in the first place. That’s very important.

Getting to know your marketplace is as simple as subscribing to magazines. For example, if your product deals with women and nutrition, subscribe to Women’s World magazine. It shows up every week. Get a subscription to Oxygen. It shows up every month. These are golden for getting to know women and nutrition.

#3 For Online Success – Know Where Your Customers Are

You also need to know where your customers are, who’s got them and how you can get them. That’s the most important aspect of what you need to know about your customers. That might mean advertising to somebody else’s Facebook fan page or getting somebody else to be an affiliate for you.

Dan Kennedy had a good quote that said, “People’s problems are their hobbies.” Make Sense? If you buy one diet book, you’re going to buy ten diet books. Many people often don’t have success because they keep buying different books and they’ve turned their problem into a hobby.

Now you want to come along, solve their problem and be the last person they ever need to go to for information. But, it’s very important for you to understand that other people have your customers.

#4 For Online Success – Know Yourself

You also need to know yourself, your skills, your strengths, your weaknesses. That will help you determine what you should be doing and what you shouldn’t be doing. If you’re not very good on video, you should not be trying to be the next Mike Chang. There’s just no point. If you’re not the type of person who can sit down for 30 minutes, you’re not going to be the type of person who’s going to build a website around SEO. You need to know what you’re good at and get other people to do the stuff you’re not good at.

So you really need to have some introspection. Think about yourself, your skills, and your experiences. Be honest with yourself. Then you can cross off the things you’re not going to do. You don’t have to do as much as you think to be successful.

If you’re a great networker, a great schmoozer, by all means get out to as many events as possible. You’ve got an unfair advantage over the people that are not because that way, you don’t even have to be a great copywriter, you don’t have to be great at YouTube videos. If you know a lot of people and you’re a go-giver, people are going to want to help you. They really will. It’s so much easier for someone to want to help somebody when they’ve met them in person.

#5 Know Your Allies

The next thing you need to know are your allies. Those are your web people, your team and affiliates. You have to know who will help you build success.

#6 Know Your Plan

You need to know your plan and you need to take action to implement it. With the right tools and the right mindset you will find success. Sometimes it’s hard, but it can be simple with a plan. You just have to put your head down and grind, that’s what it’s all about.

You also need to listen to those who have “been there, done that”. Don’t reinvent the wheel. One of the most important messages that I tell to anybody that buys fat loss product from me is just follow the instructions. Don’t over think it. Get the rituals in place. Get the good habits in place. Eliminate the bad ones. Eliminate the temptations from your life. It’s the same for you. To succeed, it’s often the eliminations of the bad things more than it is the implementations of the good things.

Eliminate the time-wasters in your life, the negative people. If you eliminate those two things, I bet you you’ll double your business by this time next year, if not sooner. Get rid of the bad then work on the good. Sometimes, that’s more important.

#7 Know Your End Point

The seventh and final thing you need to know is your endpoint. What is your end game for all of this? This is part of your vision. Know what you’re willing to do and what you’re not willing to do. Know your vision, your endgame. Know the level of success you want, and the lifestyle you want. When you know you’re endgame and use all these steps you will reach success and happiness. So many of you in our mastermind group are living proof of this.

That’s it guys. Those are the seven things you need to know: Vision, What you want, Your marketplace, Your customers, Yourself (that’s really important), Your allies, Your plan and Your endpoint. If you know those things, you’re going to succeed – you will have ONLINE SUCCESS!

For more on The 7 Things You Must Know for Success visit our Facebook Page

To Your Online Success,

Craig Ballantyne

“Change is a matter of choice. Not Calendar.” – Dan Kennedy

If you stumbled yesterday, get back on track today. With each daily WIN you will build momentum, harness the power of success, and develop more resources to help you overcome the obstacles in your life, so that you will succeed. I believe in you. I know you can – and WILL – do it. Start with little bets, small steps, and mini-victories today and turn that into bigger momentum for tomorrow!

Craig Ballantyne is founder of Turbulencetraining.com and Editor at Early to Rise

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