Let’s keep in touch, you’re welcome to bounce your ideas off me anytime!

I just want to say after this great post (and Marj’s other post), I decided to contact her company for a possible blog redesign and put some idea’s accross that I had.

Marj is truly amazing – I’ve been in contact with a few designers and put my idea’s to them but most just reply with a simple “Yes, this will cost you $xx”

Marj actually told me that they were fully booked at the moment but STILL proceeded to reply to every point I made in the email AND gave me idea’s about how to increase my conversions!

I found that so refreshing – You can tell that she actually loves what she does and isn’t just in it for the money like the other designers I contacted are. None of them were interested in my idea’s..only in giving me a monetary figure.

Just want to say a big thank you, Marj! And thank you Michael for exposing her to us. Keep up the great work guys.

(You love #2, dontcha?)

Point number 2 is definitely a BIGGIE. For many startups (and I plead guilty), niche marketing is a weird concept. Some even shun it.

But you’re right, if you know EXACTLY WHO your Joe is, you’d be able to focus on his specific needs and you’d be able to serve her at the highest level possible. By doing this, you carve a reputation, a brand that makes you stand out in the marketplace.

Example:
Someone who is marketing himself as a “personal trainer”
VS
someone who is positioning himself as “THE Body Transformation Trainer – the top secret personal trainer of hollywood actors who need drastic physical transformation for an upcoming role”

Yes the 2nd guy might get just a few clients a day, but if each client is paying him $300 to $1000 per hour (not to mention all the brand building, consultations, product creation opportunities & endorsement deals he could win!), it could be a pretty lucrative practice.